合财|HeCai|1月 14, 2026 11:23
A brief analysis of media coverage of Chinese MEME:
Since we play Chinese MEME, it is important to pay attention to the top Chinese media's coverage of MEME/hot memes, as it can roughly represent the spread and height of a MEME/meme
1、 Media classification:
Top core (often referred to as the "three major media of the central government" or the top three, with ministerial level specifications): Central Radio and Television Station → CCTV (including CCTV News Channel), China National Radio, China Radio International, and CCTV.com.
Xinhua News Agency → Xinhua News Agency, Xinhua Net
People's Daily → People's Daily, People's Daily Online
Simply put, People's Daily has the highest intention, depth, and leans towards positive energy and humanistic care. Its content often hits the hearts of ordinary people; Xinhua News Agency focuses on international affairs, with high relevance to ZZ; CCTV is the most approachable and down-to-earth, even entertaining, with the richest content on various platforms
2、 Recent reports on popular memes/memes:
Many people suspect that Zhuang bought three major media contents, but I don't believe it. The reasons are as follows:
1) People's Daily Online and Xinhua News Agency reported that the "Crying Horse" is because it is linked to the speed of Chinese manufacturing and can rise in height. For example, the People's Daily previously published "Silk Melon Soup" (a topic also mentioned by Sister One), and today Xinhua News Agency published an article titled "Digital Swamp"
2) The reason why CCTV News reported "Open the Door" is that Tiktok is a hot topic, and it will also release many other hot topics.
The reason for questioning the purchase of the "Life K-line" manuscript is that metaphysics does not conform to mainstream values, and the article not only includes screenshots but also includes a dev Twitter account. But these are most likely just preconceived fantasies. I personally do not tend to buy articles, largely because they are reported due to hot topics and AI.
3、 Reflection and summary:
In addition, it needs to be reflected that many people initially thought that the joke "I stepped on a horse" was nonsense, and even disliked it. This is a typical preconception, leaving oneself with a mental stamp without conducting research. After reviewing, I realized that it has a wide spread on Web2 and does not imply any "vulgarity".
Another feeling is that the perception delay of Chinese memes among insiders is actually greater than imagined, which should be due to long-term detachment from normal life/social interaction and addiction to financial transactions. This is something that needs special attention. Don't assume that you understand meme better than web2 just because you think you're playing with it. The correct posture should be to browse more hot topics and keep up with the pace of web2's spread.
Because of my analysis, I found myself on a crying horse. Although there wasn't much stock, the feeling of logic being validated was very satisfying
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