Definalist|Jan 14, 2026 04:03
The World Cup season is just around the corner.
Chiliz recently rebranded its slogan to “the sports blockchain,” and it’s now pushing “SportFi” as its main marketing theme. From what I can tell(in the pic), a testnet contract created about two weeks ago included some lending market tests, which suggests that a related product launch might be coming soon.
With a new national football team token TGE on the horizon, it’ll be interesting to see if this whole SportFi narrative takes off alongside the World Cup.(Definalist)
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