BREAKING: US holiday online shopping surged +6.8% YoY, to a record $257.8 billion, between November 1st to December 31st, 2025. This marks at least the 6th consecutive annual increase. There were 25 days where daily spending exceeded $4 billion, up from 18 days in 2024. Cyber Week sales alone jumped +7.7% YoY, to a record $44.2 billion, with Cyber Monday sales jumping +7.1% YoY, to $14.3 billion. Mobile shopping accounted for 56.4% of all online transactions, reaching 66.5% on Christmas Day. Furthermore, "Buy Now Pay Later" spending rose +9.8% YoY, to $20.0 billion for the first time. Meanwhile, traffic to retail sites from generative AI tools surged +693% YoY as consumers used AI shopping assistants to find deals. Consumers borrowed and spent at a record pace this holiday season.(The Kobeissi Letter)