I like this move by them. It's smart. They have like $8T in advisory assets and they already OK'd those advisors to allocate so might as well be in their own branded fund vs paying BlackRock or someone else. Further, they could use kickstart to their mostly BYOA ETF biz. This could nudge a couple others to launch in house branded btc etfs as well, we'll see..(Eric Balchunas)