土澳大狮兄BroLeon | Crypto | AI | Stocks|Jan 04, 2026 05:24
The post I casually wrote about earning a Twitter salary surprisingly received a lot of traffic, indicating that everyone is still very interested in how to make money as a Twitter creator.
But I found that many people have misunderstandings about the assessment method of this salary, take some time to organize it.
Not to pursue data based solely on browsing volume
I see that many people have gone astray and started to ride on pornographic tweets just for the sake of browsing. Here, we need to first correct the current source of income for X's creators.
Starting from October 2024, X will change the source of creator revenue from "advertising display in replies" to "interaction with Premium subscribers (blue V)" (likes, replies, shares, visits to the homepage, etc.).
Up to 25% of Premium subscription revenue is directly distributed to creators.
The previous model was indeed unreasonable, as high-value users (blue V users) saw fewer ads (Premium+or even no ads), so their contribution was underestimated under the previous advertising model.
Now, paying directly through the subscription fee pool provides more abundant and stable funds. The goal is very clear - this encourages creators to produce high-quality content that can trigger real interactions, rather than simply pursuing views and replies.
Motivate creators to increase their profit sharing
To increase @ elonmusk's salary, the first thing to understand is why he wants to pay, and why he wants to pay more.
Lao Ma has repeatedly emphasized that X's ultimate goal is to "maximize human collective consciousness" and hopes to become the world's largest public discussion forum.
The biggest reliance of @ grok in his hands in the AI war is the massive exclusive information source of X platform, which other AI cannot or is difficult to obtain (this is also the only reason why I use Grok).
Wool comes from pigs, and Lao Ma doesn't expect to make money from Twitter at all. Instead, he hopes to win the AI battle with returns that are more than N times Twitter's own revenue.
To achieve this goal, he needs more high-quality, original, and in-depth content (he personally prefers high-density text+videos).
From Musk's responses to others' comments, it can be seen that he strongly supports burning more money to win the AGI battle.
So, in the future, creators may receive even more salary.
What should I do once I know the rules?
Since we know that Twitter's salary is not obtained from advertising displays but driven by blue V interactions, how can we optimize it?
The platform actively increases creator incentives → attracts more excellent creators → content quality and quantity increase → user stay time increases → premium subscription conversion is better → revenue pool is larger → revenue sharing continues to rise, forming a positive cycle.
From the above cycle, perhaps I will continue to lean towards producing high-quality, thought-provoking long articles and videos, as blue V users are relatively more willing to engage deeply.
In addition, in-depth articles help readers to have a relatively clear IP positioning of your account, knowing what you are good at and what you understand. The non wage benefits brought by these IP impressions actually far exceed the salary given to you by Twitter.
In my opinion, at least in Web3, you can try some out of circle hot events when the market is not good, but you need to have a good grasp and not blur your positioning, which may make your most valuable subscribers (blue V) feel unhappy and cancel their subscriptions.
Simply pursuing may seem a bit counterproductive to many people. Increasing valuable followers and making them willing to maintain close interaction with you over the long term is the way Twitter operates.
last:
Starting now is indeed much more difficult, but it is still the most rewarding window for creating content on X.
YouTube's annual advertising revenue is approximately $30-50 billion, with over $20 billion paid to creators; The overall revenue of X is about 3-4 billion US dollars (2025 data), and the creator pool is much smaller (with cumulative payments in the billions of US dollars).
In my opinion, this is both a gap and potential. Recent feedback from creators shows that the single cycle revenue of similar content on Twitter has approached or surpassed that of medium-sized creators with the same exposure on YouTube. A small total volume means fast growth.
If you are interested in sharing and don't find it hard, then whether you are doing Web3 or not, it is worth continuing to strive for.
Moreover, @ binancezh Square, a new sharing platform, often presents new opportunities. Seize one and get up.
Go for it.
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