林晚晚的猫|Jan 03, 2026 05:40
Twitter creators getting higher revenue shares is just the surface,
What is Musk really trying to do?
Pay for content, feed AI with content, use AI to boost valuation.
This week, Musk gave Lin Wanwan a 7x salary increase.
First of all, thanks to Daddy Musk.
Wanwan is wondering,
Why did Twitter suddenly increase revenue shares?
Is it just for one reply?
xAI just raised funds at a $200 billion valuation, and right after that, Musk announced plans to compete with YouTube.
I think these two things must be connected.
On the surface, it’s about increasing creator revenue shares, but behind it lies Grok’s data moat.
OpenAI has GPT, 800 million weekly active users, and Microsoft backing it.
What does xAI have?
Grok, a follower trying to catch up.
But Musk has one card OpenAI doesn’t: X, 300 million daily active users, the world’s largest real-time information stream.
The problem is, X is flooded with reposts and AI-generated junk. If Grok feeds on this, it’ll never catch up to GPT.
What Musk needs isn’t traffic, it’s high-quality original content.
So how does he get it? Throw money at it.
Increase creator revenue shares → Top creators post original content → X becomes the go-to platform for premium content → Grok gets the freshest training data on the internet
Musk is using creator revenue shares to trade for Grok’s training data. Creators get paid, xAI gets valuation.
Absolutely brilliant.
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