Media is power—VC + Agency hybrid, no doubt about it. In early November, VC giant A16Z announced the formation of a 'New Media Team' and released this 'New Media Manifesto.' I think anyone working in content should give it a read. While we all know A16Z’s emphasis on content is practically in their DNA—since day one, this top-tier VC firm, now on par with Sequoia, has prioritized new media and content distribution—it seems they believe even that isn’t enough anymore. When traditional capital, traditional media, and traditional distribution channels can now all be bypassed, anyone can go viral overnight and grab a day’s worth of attention. But the real question is: what’s next? As a founder, once you’ve captured that fleeting attention, how do you turn it into lasting influence and business value? A16Z’s answer: Media is power. Their 'New Media Team' has a clear mission: to build the most powerful one-stop media engine in the VC world—a place where founders can gain the credibility, aesthetic sensibility, brand-building skills, expertise, and narrative momentum they need to win the 'battle for voice' on the internet. It looks like A16Z isn’t just focused on telling their own story well—they’re also rallying their investors and the founders they back to tell great stories too. This is an investment firm determined to take narrative economics to the next level.