Survey: Polymarket user retention rate significantly higher than most DeFi, wallet, and trading platforms

According to BlockBeats, on December 17th, the issue of "attracting new customers is not difficult, but retaining them is even more difficult" in the cryptocurrency industry remains prominent, and the user retention performance of the prediction market platform Polymarket is significantly better than the industry average. According to a survey conducted by analysis firm Dune and market maker Keyrock, the study tracked the monthly queue of new active users and observed whether they continued to trade in the following months. Covering the internet DeFi、 Among a sample of 275 encrypted projects, including wallets and trading applications, Polymarket's average retention rate exceeded 85% of the protocols. The report points out that in markets highly dependent on frequent participation and liquidity, insufficient user retention often means that growth is "superficial", and long-term active users are still scarce in the cryptocurrency industry. Analysis suggests that the difference between the prediction market and traditional encryption applications lies in its highly event driven nature, where transactions revolve around real-world events such as elections, sports events, and macroeconomic data. This provides users with a sustained motivation to participate repeatedly, reducing reliance on subsidies and short-term incentives. This feature may be the reason for its outstanding retention performance. In this context, multiple encryption institutions are accelerating their layout in the prediction market. Since December, Coinbase, Gemini, Phantom, and clearing house Bitnomial have all released relevant signals. According to reports, Coinbase plans to launch tokenized stocks and a prediction market; Phantom collaborates with Kalshi to integrate event based transactions into the wallet; Bitnomial has been approved by the US Commodity Futures Trading Commission (CFTC) to conduct predictive market and clearing services; Gemini has launched its own prediction market in 50 states in the United States.