Only 2.18% of Uniswap's total TVL is on the BNB Chain. For Aave, that figure is just 1%. Expanding to new chains, despite strong brand power, has been tough. Pancakeswap and Venus still dominate on the BNB Chain. This dominance is due to many factors, including first-mover advantage and potential business relationships with Binance. Fluid's approach is unique: instead of competing directly, it offers a joint venture with a 50:50 revenue share. Fluid provides technical innovation in capital efficiency, while the partner contributes branding and market entry expertise. This strategy worked wonders on Solana with the Jup/Fluid JV, reaching $1.3B in TVL, which is 50% of Kamino's TVL. Now, Fluid is offering a similar joint venture to Venus. This is truly a unique playbook. Fluid can ship technical innovation and find creative solutions for BD.(Ignas | DeFi)