Binance Launches Binance Prestige Service for Ultra-High-Net-Worth Investors

Binance has announced the launch of a new VIP service, Binance Prestige, designed specifically for ultra-high-net-worth (UHNW) clients. The target audience includes family offices, private funds, and other asset allocation institutions, offering specialized digital asset management services. This service complements Binance Wealth, which was launched a year ago and primarily caters to the wealth management needs of high-net-worth clients. According to a survey by Avaloq, more than 50% of wealth management professionals believe digital assets play a significant role in client interactions. Currently, Binance provides special accounts for VIP users, with application requirements including holding over $500,000 in tradable funds and a certain amount of BNB tokens. Binance Prestige does not have a strict asset threshold, but its target clients are primarily investors with an asset scale of approximately $10 million.