The discussion about KOL income usually comes once in a while, followed by a mix of insults, envy, and doubts. There is another round of big discussions about whether or not to become a KOL, which can be called "menstrual posts". But from the last big debate (May?) to now, those who want to develop seriously already have a small fan base. Stopping in the mouth, thinking, still watching the excitement with the mouth cannon. In my opinion, the traffic revenue table compiled by Zunzun does not need to be accepted below Xingyao I. Because slightly more serious projects have their own market budget, if they are really cheap, they are afraid to send them because they lower the project tone and feel that the effect is not significant/the target audience is not right. And some spicy chicken projects know that they cannot deceive smart people and wealthy investors, so they simply focus on the lower tier market and go to those small KOLs with a little bit of private domain to give a little money to cut a wave. Their goal was never to cut into large households, so their budget is also limited. So I often see people complaining on places like Xiaohongshu that they have lost everything they have ever heard of because the information cocoon has been diverted. To some extent, I think the price you receive for Guangzi is directly proportional to the quality of the project. If you are willing to become a part of the so-called 10U/100U team, your chances of falling into a trap may also increase significantly, which will affect your reputation and make fewer and fewer people trust you. During the Defi era, I asked a blogger who had continuously recommended projects that were rejected why he had to spend so much money on projects that were not recommended by DD. He said, 'Because of a lack of money, I want to earn more capital quickly.'. But in fact, haste makes waste Trust is priceless. First, make your output and IP valuable and trustworthy, and then more money/resources will come rushing towards you. Rushing to monetize is like killing the chicken for the egg Finally, today I happened to come across a news story about Lisa from BlackPink, who posted a photo of Heytea drinks on Instagram, causing a global Heytea craze. Any store in a big city can sell 10000 cups of "triple the thickness" in a day. Her INS advertising space is worth millions of dollars, KOL friends in the cryptocurrency circle should work hard. 😂