
PANews|Jul 22, 2025 08:46
Moonbirds are rebounding strongly, is the NFT market trying to replicate another 'fat penguin'?
Recently, the NFT market has rebounded, with the old blue chip Moonbirds skyrocketing to 1.55 ETH in floor price after its new owner OCG took over, setting a new high in nearly 7 months, and its trading activity ranking among the top five on the entire network.
Behind this rebound is not only an improvement in market sentiment, but also a new narrative and community reconstruction driven by OCG.
OCG acquired Moonbirds and other IPs from Yuga Labs at the end of May, explicitly incorporating them into their own Web3 gaming ecosystem. After taking office, project leader Spencer quickly initiated community activation, platform expansion, and IP development plans. Moonbirds has launched a Telegram announcement channel, released encrypted briefings, and plans to expand its brand influence by entering social media channels such as TikTok. New products are also under development, with a focus on collectible items.
Within 51 days, Moonbirds has repeatedly topped the Ethereum NFT trading chart, attracting platforms such as OpenSea to actively collaborate. OCG has also completed a $3.5 million financing round involving 1kx and other investors, promoting the construction of a new team and finalizing three collaborations. Moonbirds' operational focus is shifting towards a parallel strategy of "IP platformization+sustainable cash flow".
This path is considered highly similar to Pudgy Penguins. The collaboration between OCG and Fat Penguin has created TCG products that sell over 4 million cards and generate $1.5 million in physical revenue, demonstrating the potential of NFTs to move from virtual to physical consumption.
Whether Moonbirds can replicate the transformational paradigm of fat penguins remains to be seen. But Spencer emphasized that attention and cash flow are the primary principles for the survival of NFT projects.
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