YALA Pre TGE ReviewYesterday's Yala airdrop query was the fastest I've seen recently: -Main network at the end of May -At the end of June, I will have a mouth massage -At the beginning of July, there was a Huma style deposit rush, and I rushed to buy by head -July hollow investment inquiry The Yala project has an interesting connection with me: in April, I met the project team in Thailand and talked about the progress of the project The YALA team was very troubled at that time because firstly, the BTCFI narrative was ruined by several personified "big project parties", causing the community to not buy it and the voice to not rise; The second is that the test network is worried about both the witch and the incentive measures, and users may not buy it The severity of the witch problem during the testing of the website can be determined by a few data points: a deposit based protocol generated 3.7 million addresses, the testing network token deposit generated $6 billion, and the market's attention was mainly focused on the testing network's airdrop tutorial. Everyone can tell at a glance how many large fleets there are I gave YALA three opinions at that time 1. In terms of narrative, 'first break and then stand': Breaking away from the vague and purely absurd narratives in BTCFi, such as' providing BTC with staking profits'. Returning to business common sense, as a BTC MakerDAO product, why do users use it? Why can't other mortgage lending agreements replace it? Finally, there are two points to implement: -For major players: BTC major players do not want to take any risks, YALA provides a no clearing, self custodial lending solution, and major players are willing to pay the cost for this -For retail investors: BTC is a "reassurance" narrative for retail investors, and their reasonable logic for saving money is to earn "real returns from others holding BTC", rather than the illogical dividend board logic of "BTC returns" In terms of promotion, emphasize and acknowledge that the original logic of the entire BTCFi market was a failure, and introduce new, logical narratives In the market, understanding conflicts: The so-called Mindshare is not about who has more words and occupies everyone's timeline to succeed; It's not like just paying KAITO and waiting for everyone to talk and everything will be fine The real mindshare is to create conflicts, create drama, and make everyone want to say a few words and spray. Regardless of the pros and cons, everyone remembers you. Only in this way can cabbage make the taste of roasted goose, Huma is like this, Yala is also like this In practice, there are also two points -Yala Yell Campaign: Yala launched a self operated talk show campaign when everyone started blocking yap due to their aversion to it - whether you curse Yala or praise Yala, you can receive airdrops. In this way, teachers who deeply abhor the use of verbal compliments and praise, and are repeatedly criticized for aligning their values, will take the initiative to speak about YALA in words that humans can read. If you throw the official "KOL document" filled with Mandarin, you will only get an AI eight part essay -Founder personally stepped down: The three founders of Yala's team originally didn't have much internet presence. But I have to say that in order to establish traffic for current projects, it is necessary to create a sense of 'authenticity'. Everyone in the cryptocurrency industry has a very big ego, and sincerity is the only killer skill. In addition, the most important aspect of Yala Yell's activities is not to get traffic just by letting users really "curse", but to repeatedly communicate in the public domain through "curse" - founder "response", so that more people can see it on their timeline and feel that "this project is at least honest". The goal has been achieved 3. In airdrops, increase costs and dimensions: In the open source scythe, I have said that the most important logic of anti witch work is to increase costs and dimensions of activities. The problem with the testnet ultimately lies in the fact that there is almost no entry cost, and test users do not take risks. The cost of account activation is too low My suggestion at the time was to cross collaborate with other DeFi protocols and treat each collaboration as a dimension of airdrops to calculate the final total airdrop. Each item added is actually increasing the opportunity cost of risk-taking for participants. If a user can participate until the end, then even if they are a 'witch', we can consider 'witch's TVL is also TVL', which is equivalent to them using these costs to ICO the corresponding token, raising the expected cost of the token, and achieving the goal Of course, from the results, the team is still kind-hearted, and almost everyone on the main website who has received money is numb. It seems that the anti witch campaign is conducted through ranking rather than the pure killing method of "Not eligible" on the testnet Finally, if you have a test website number but haven't checked it yet, you can try this tool to check it all at once: https://(debank. com)/sybil Then a few days ago, there was an error in NFT distribution, and I don't know why it wasn't included in the whitelist. The last number of NFT is given to 40YALA. The 5 lucky draw brothers will be TGE by then, and I will directly call them for you, but the bank card will probably have to wait until the next round