
EnHeng嗯哼|Jun 22, 2025 03:45
From Labubu to Longju, from Maotai to NFT: A Hype Template for the Global Tulip Economy
Tulip is being fried in ChaoPlay Circle, Baijiu Circle, CSGO Circle, perfume Circle and NFT Circle
After reading this full spectrum of tulip economy, you will find that everything constructed by human consensus is essentially the same
one ️⃣ Trendy Play Circle: Labubu is the Doge of the Trendy World
Labubu (The Monsters series)=High Definition Meme
Selling logic=Novice players draw blind boxes&old players grab hidden ones
The premium in the secondary market starts at several times, and the joint venture even exceeds 10000 yuan
Hong Kong Trend+Exhibition Restrictions+Weibo Speculation+Circle Consensus=Emotional Resonance
Related points: Coin circle grabbing WL, grabbing airdrops, and trading totems
✅ Essentially, it is FOMO+scarcity+social credit logo
two ️⃣ Baijiu circle: Moutai=the stable currency of the real world
Feitian Maotai is regarded as a hard currency and a high-end face saving tool
Winning the lottery+channel monopoly+scalper arbitrage, almost forming a gray production chain
Ten years ago, hoarding a bottle of Maotai resulted in profits comparable to A-shares
Large scale liquor merchants are LPs: repurchase/selling pressure/controlling liquidity
Related points: Market makers/market makers in the cryptocurrency circle, controlling the distribution of chips
✅ Maotai Circle is a traditional KOL wheel: big distributors bring market trends
three ️⃣ Game Circle: CSGO Skin=Ancestor of Digital Assets
A dragon sniper is worth the price of a house
Printing, stickers, and skin wear determine value
Steam Market=Internal Market, Grey Trading=External Market
Investment logic is almost the same as coin speculation: emotion+scarcity+out of circle
Related point: Steam was an early DEX
✅ Before the outbreak of NFTs, this was a training camp for digital item speculation
five ️⃣ NFT Circle: Bored Ape is the pinnacle of trend driven monetization
BAYC and Azuki were originally trendy card playing styles
Avatar=Ticket=Circle=Narrative Machine
The bear market has become unpopular, but the gameplay continues to be transplanted into memes for continuous monetization. It's a good idea for @ pudgypenguins to do offline trendy games
Correlation point: It is the projection surface of consensus
✅ Bored Ape and Labubu are both tulip avatars in different media
five ️⃣ Beauty&fashion circle: limited perfume=female version fried blind box
Chanel No.5 Collector's Edition, Dior Zodiac Limited Edition, Grandma Fragrance 999 Gold Tube
Limited edition per year, several times inverted, difficult to find a bottle on social media platforms
Beauty creators drive a narrative of faith, with strong emotional Fomo
Related points: Female version Labubu+NFT
✅ Perfume is social currency
The core of all tulip economies is only three words:
Supply: artificially created scarcity (limited quantity, whitelist, internal testing)
Letter: Establishing cultural beliefs (IP, KOL, narrative)
Conversion: Creating trading liquidity (internal/external, speculative mechanism)
Labubu is not cute, but a pattern. We should think about how to replicate it, how to invest in it, and also reflect on it
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