I often think about what is the decisive factor that can make a project hot in web3. When I talk to many project owners, they will state how useful their projects are, but 90% of these projects cannot be started or even ignored. I think of Bubble Mart Labubu again. The labubu IP has been around for a long time. At first, it was so ugly that no one bought it. When did it become popular? My impression is that Lisa publicly posted her labubu on social media. At the same time, the Bubble Mart team also conducted hunger marketing and secondary market price speculation, making scalpers feel profitable and hoard goods. So the explosive effect of an IP began. 90% of web3 projects are like labubu, essentially useless dolls. Essentially, it relies on sufficient exposure and secondary pulling to generate FOMO. If the product itself is user-friendly, that's even better. It is naive to expect web3 users to discover the true goodness and beauty of a product by relying solely on natural growth without a market making team to draw a line for it. After all, attention is the king of web3. If you don't drive, there will be other projects that benefit from Kuku drive. With the same energy, why don't I participate in the one that makes money faster?