NBA star O'Neal lost $1.8 million to promote FTXIt is actually telling us that the era of relying on celebrities' facial recognition to make users brainless is really over. When promoting financial products, saying 'I'm just collecting money to do things' cannot exempt you from responsibility. The legal accountability is drawing a new red line for this industry. Crypto Everyone can observe the current gameplay: Like OKX sponsoring the McLaren F1 team, and http://(Gate. io) partnering with Inter Milan, their core has shifted from "personal endorsement" to "brand association". By partnering with top sports IPs, you can feel that 'this company has the strength to stand with champions'. This shift from 'trust me' to 'trust our platform' is smarter and safer. OKX So, what will happen in the future? Celebrities accepting endorsements will become increasingly picky, and the legal team will thoroughly investigate the project parties. And the exchange will also be more inclined to sponsor "bundled" assets such as teams and leagues, rather than betting on a single individual. This marks a shift in encrypted marketing from being driven by "personal charm" to relying more on "brand strength" and "ecological value" in direct competition. Web3