Did you smell a familiar scent? The physical version of NFT is crazy Rihanna, Lisa， Thai princesses are promoting products, and the videos on Tiktok about foreigners frying Labubu have become even crazier, surpassing the level of frying shoes before. After all, most people who play with shoes are boys, and Labubu is a unisex platform. About five years ago, a white friend in Australia argued with me that China's influence in the cultural industry could never surpass that of the United States, or even be inferior to Japanese animation and Korean hip-hop. Yesterday, I sent him a viral video of a foreigner on TikTok fighting in line several times to buy Labubu. I asked him if he knew Labubu was from China? This loser can't read back anymore - raise your eyebrows and breathe, cool! This kind of cultural output of non-traditional "Chinese elements" is really a loser. We can fight from the inside to the outside and then to the inside. After all, we Chinese have never lost in terms of fomo and the inside. But now we should be near the top of the viral transmission chain, right? I won't gamble on fish tails anymore after experiencing the monkey wave and not getting on the FOMO in the early days. Calmly review how this IP was launched, spread, gradually became popular, and the opportunities in between, and why it did not enter the more important and valuable stage. The FOMO effect that swept across the globe in human history will only repeat itself time and time again. Moreover, with the experience and encouragement of labubu's successful cases, there will be more cases on the precipice in the future, behind which countrymen are cutting the globe (look at the several popular projects in the currency circle, are they Chinese?) Turning back to Yiwu, I got into a car full of high imitation and piled up the front of my car, envious of those Australian kids 🤣🤣🤣