
Robbie Ferguson | Immutable|Jun 06, 2025 06:08
Recently been asked a lot "why does Immutable sign so many games?"
Whoever’s asking the question usually cites the fact that gaming conforms to a power law, where the no. 1 game is bigger than 2 to n combined. They then conflate this with the idea that you should *only* focus on big budget games.
This is wrong.
At Immutable, we have deliberately set out to win the most games in the market because:
1. Small games can break out
It’s unpredictable which games will succeed.
While funding can help, it guarantees nothing. Some AAA titles flop, while passionate single dev projects go viral (think flappy bird, dwarf fortress).
We only sign the games we believe have the best chances of success, across a range of variables.
Sometimes this means a game with 80+ devs, backed by a multi-billion dollar giant. Sometimes it means something built with love in the back of a garage.
2. Quantity leads to quality
The job of a gaming platform is to bring players and games together for an experience that’s better than if they operated independently.
As more games join Immutable:
>more total users
>users cross-pollinate between games
>our services become cheaper
>more zkEVM liquidity
>we can give away more rewards
>we can invest more in UX
>etc, etc
Every game that joins Immutable multiplies every other games’ success.
3. More games, better odds
Ultimately, Immutable’s goal is to bring web3 gaming to the mainstream. The more games we back, the better odds this industry has.
We don’t want to be in the business of gambling on the success of one or two games.
We want to be the house.
And we’re off to a strong start with over 500 games - but there’s lots of work to go.
Lock in.
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