Airdrop Three Kingdoms Kill? Who is the future, whether it's lip syncing, Binance Alpha, or on chain? Here is my opinion: Mouth rubbing creates gods, Binance creates dreams, and on chain hematopoiesis. The discourse/narrative controlled by verbal manipulation, narrative is productivity, and dissemination can generate dividends, which belongs to the dividends of verbal artillery. Binance controls the distribution rights and uses points to leverage internal competition. If you brush hard, you can eat at the table, which is a bonus for working people. Does blockchain overhead seem to be marginalized? Does it even seem a bit outdated?? Firstly, I don't think the project team will give up the chassis and foundation on the chain, because only on chain data is the fundamental anchor of value and the starting point of valuation. Mouth rubbing can generate heat, it is the realism of the project! Binance Alpha can generate liquidity, which is the practicality of the project. But all of this is based on the continuous cultivation of loyal users on the chain, which constitutes the only foundation of project longevity. The project needs to generate volume through wordplay, and also requires Binance liquidity to bring monetization. However, ultimately, it must ask who is carrying the underlying value of all of this? Just like how humans have developed for thousands of years, wave after wave of revolutions, farmers have not been eliminated because they are the bottom suppliers of the entire system. I think web3 is still like this. So, airdrops divide the world into three parts, it's not a matter of who replaces whom, fundamentally it's just an evolution of the airdrop mechanism itself in the current industry situation. Or, to put it more bluntly, in the past, a complete closed loop of valuation, distribution, and monetization could be completed only on the chain. But now, you not only need on chain data as the chassis, but also the narrative support of the king of rhetoric, and more importantly, you need to rely on Binance Alpha to complete monetization. This is just the inevitable result of the industry's distribution mechanism shifting from extensive money distribution to refined layered operation. But when you truly understand what long-term anchoring a project relies on, you will find that opportunities on the chain are not decreasing, but rather flowing back. This doesn't mean you shouldn't go and fuck Alpha, nor does it mean that lip syncing is worthless. On the contrary, we only need to understand the direction of industry mechanisms, and the rest is to match ourselves with suitable positions. No matter how good the rhetoric is or how hard the points are earned, it will not become a part of the logic of capital valuation. In terms of odds alone, I still believe that: The real big opportunity still lies on the chain!!