The appointment of AI Agent MIA @ mwa_ia @ MichaelWuAmber as a brand ambassador by Amber International (NASDAQ: AMBR) is not a simple marketing tactic, but an excellent case of narrative resonance between the two popular tracks of Web3 and AI. Why？ 1) Firstly, Amber Primium successfully landed on NASDAQ, pioneering a new paradigm of mainstream financing for Web3 companies. In the past, Web3 projects mainly relied on token financing, but now Web3 companies with a healthy business model are going public through traditional channels. This type of enterprise with cash flow, compliance, and real business will receive a valuation premium and begin to be recognized by Wall Street and mainstream capital. The listing on NASDAQ itself is a "consensus enhancer" that will bring brand buff to @ ambergroup_io. With the follow-up of companies such as Galaxy Digital, this listing path will form a demonstration effect, and a group of Web3 companies with clear business models will inevitably choose the same path, ultimately achieving the interconnection of Web2 and Web3 financing channels. 2) The model of AI agents as corporate spokespersons is not new, but it has huge scalability. Internet companies used to rely on "two micro businesses and one shake" for marketing. In the future, I'm afraid that with its own AI Agent, it will become the standard configuration. Because AI agents, as brand endorsers, not only have unparalleled advantages such as controllability and 24/7 service, but their most critical feature is the ability to be deeply customized: based on enterprise knowledge base fine-tuning, they can grasp all professional information (privacy+professionalism), and have both internal and external value, serving as both external endorsers and internal knowledge assistants. Interestingly, this also represents an innovative attempt at corporate image: the executive team is responsible for strategic decision-making and supervision, while AI agents are responsible for daily communication and execution. The two complement each other's strengths, forming a new organizational form of human-machine collaboration. It retains the creativity and sense of responsibility of human decision-making while utilizing the efficiency and consistency of AI. Overall, Amber Premium's move touches on the two hottest tracks of the moment: the compliant launch of Web3 projects and the large-scale implementation of AI Agent applications. The former solves the compliance and financing issues in the Crypto industry, while the latter opens up the possibility of AI Agent applications being implemented on a larger scale through customized enterprise service scenarios. And the intersection of these two tracks often nurtures the greatest innovation space and business opportunities.