What would you do if you were the head of Binance Alpha? Facing so many users grooming every day, whether it's real or fake, isn't it quite a headache? The voice of users also needs to be heard on the front line, and the most discussed topic these days is' roll '. Although the "roll" of points is a natural result of market competition, after all, as there are more "people", the benefits that need to be divided also increase. But we cannot roll inward into a dilemma, we must roll outward into a starting point The current points system is beneficial for new users and high-frequency and large traders, but not friendly enough for ordinary users or long-term coin holders, Urgent need to continue optimizing rules, if this continues, most users will become disconnected and gradually leave Binance Wallet. I think from the perspective of a manager, it is necessary to grasp the three core aspects of user experience, ecological fairness, and long-term sustainable contribution You should know that the most important purpose of Binance Wallet is to retain the majority of active users. If you were Alpha Boss, would you think of these tricks? 1. Set the median range of the points distribution, such as 170-190 points as the participation threshold, instead of blindly pursuing high scores above 200 points, which can reduce the difficulty of new users entering and curb script score brushing behavior. 2. In addition to trading and holding positions, low-cost points acquisition methods such as "posting on Binance Square", inviting friends, and participating in community activities should be added to encourage real users to contribute ecological value. 3. The higher the points, the larger the airdrop share, but setting a minimum reward ensures that low point users also have a sense of participation. 4. Upgrade KYC and crack down on cheating scripts, such as batch registration of accounts and imitation of real user transactions with small amounts and low wear and tear. This kind of cheating airdrop does not make any substantial contribution to Binance. As the leader of a business line, the starting point is to ensure the ecological interests of real users, not to have both. From a strategic perspective, upgrading Alpha points from a short-term incentive tool to a "passport" for the Binance on chain ecosystem will drive CEX's transformation into an on chain Binance empire. So it's important to have good control and communicate more with @ CZ and @ heyibintance, because both experts are on the front line and closest to the users. Old friends know that my Binance Alpha points have always been high. Because in the early days, transactions were conducted using Binance Wallet. I don't know why, but using Binance wallet always gives me an inexplicable sense of security. I don't pay attention to chains, I only play the "not tiring" stage, so I'm used to playing on it. Last month, I received a total of 1100U airdrops, and so far this month I have received around 400U. Besides Binance, which kind person would give you money? Attracting traffic is one aspect, but it is indeed a real money giveaway. Finally, I really hope that the UI and functionality experience of BinanceWallet can be improved. I have reported that the profit sharing function has not been launched for several weeks, and the efficiency is a bit slow.