Expensive KOLs A few days ago, silly brother mentioned that the minimum market value of spot goods on the universe is 5m. Many people are discussing it one after another. Today, the minimum market value of spot goods on Binance is only 4.5M. This market value is equivalent to a top KOL placing an order for an unknown meme during a good market period. This raises another question: why has this round of KOLs become much more valuable Even KOL rounds have emerged, with valuations cheaper than typical funds. This is a reflection of the strength and status of KOLs The answer lies in the smile curve. If Binance is treated as a shop selling coins The foot traffic of this shop hasn't increased much The supply of upstream goods has increased by 10000 times Low value-added production in the middle, various small coin memes, increased by 10000 times Mastering users' KOLs, which were almost worthless in the previous round, This round has become expensive due to distribution capabilities