MrBeast is a marketing genius, but horrible at business. He repeatedly tries to create products/business lines in the same way as he creates content, by moving fast. But it's led to sooo many flops. -Beast Burger: Horrific food quality and consistency, burning any chance of repeat customers depending on ghost kitchens, and then just abandoned it. -Lunchly: Moldy mess because they couldn't be bothered to hire someone who knows anything about packaged food. -Beast Labs Toys: Weird and ugly over priced collectibles. Even with the peak of the new minis during Beast Games show, they only did 1000 units/week on Amazon. -Beast Games: Lost a ton of money even with Amazon underwriting it; and made at best a B/B- reality show, while not working on his main channel. (And bragged about how his story telling has gotten better, when its just him awkwardly standing beside people who lost say "oh thats sad" in a monotone voice) The dude is one of the best at what he does, but he's also surrounded by yes men - and I cannot fathom investing in the MrBeast company at a 5B valuation unless it came with a change in business leadership who had some actual authority, and Jimmy focusing on the content side. If instead of just pushing stuff quickly, he focused on *actual* quality of products the way he obsesses over his videos - it could easily be a 25B brand today. But I think without serious realignment in strategy, MrBeast's brand tops out here. Can't keep relying on YouTube growth of new viewers to spur this further, and can't just throw cash at making "bigger" videos since he's done all that. It's a critical growth stage for a company to pivot off their first growth strategy and it's where most of them fall down without serious introspection.