I wonder why $ip has risen so much. It turns out that Aria, based on the Story based IP RWA protocol, announced that it will acquire partial rights to the global top boy band BTS and Steve Aoki's collaboration single "The Truth Untold" and tokenize it. This reminds me of the practice of NFTs three years ago, except that music NFTs have not been developed yet, but it seems that RWA can run smoothly: RWA has become a trend overseas, and more successful cases include real estate, bulk commodities, treasury bond and various financial derivatives. Story has laid out on IP, and has obviously made an untapped field, which is easy to become a leader in the field, which is the condition RWA does not have at present. The market value of intangible assets has reached $61 trillion, and expanding music IP as an intangible asset to Web3 RWA may accelerate RWA's ability to go viral.