Cryptocurrency company sports sponsorship has reached 22 deals within the year, with an average of $4.3 million

On February 24th, according to The Block, cryptocurrency companies will significantly increase their investment in sports sponsorship by 2025. According to SportQuake data, 22 sports sponsorship deals have been reached this year, with an average value of $4.3 million, a significant increase compared to 18 deals in the same period last year, with an average value of $2.6 million. Among them, Tether acquired a minority stake in Juventus for approximately $50 million, Coinbase reached a sponsorship agreement with Aston Martin F1 team to use stablecoins for all payments, Gate.io established a partnership with Red Bull Racing team, and XBO.com became the official global sponsor of the Argentine national team in 2025.