Happy Valentine's Day ❤️ 100 first dates? This year our new Head of Scaled Partner Growth, Alex Churchill, went on 100 first dates with our partner games. The aim was to get to know them better. Here’s what he learned: 1) Player acquisition continues to be the #1 priority for games in 2025. 2) "Smaller" games are well-funded. Funding has ranged from 200K - 5M, largely through equity but increasingly through TGE. 3) The focus on UA is common to all games - from exclusive to multi-chain and pre-launch to post-launch. 4) Immutable Passport is going a long way to remove the friction for onboarding web2 users. "You just need an Apple account or a Google account. No extra apps or anything."