The WOM protocol is a marketing technology built on blockchain that helps brand merchants promote their products through genuine word-of-mouth. WOM will spawn a complete ecosystem where brands, advertisers, and content publishing platforms can adopt the WOM protocol and establish connections with content producers and their peers globally. WOM event planning and management DApp allows brand operators to access word-of-mouth marketing copywriting content, allocate budget reasonably accordingly, and increase the exposure rate of these copywriting, so as to ensure that Content creation can get due rewards when sharing with friends online. The brand can track and analyze the engagement of content and evaluate its impact. In addition, they can also enrich data by placing tracking links in the content.



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