Ultra is a publishing platform and ecosystem for video games and video game content. Ultra’s mission is to do away with the current monopoly held by publishing platforms like Steam and provide new opportunities to game developers, players, and influencers. Ultra promises a solution that is more equitable to players and developers alike. Players can benefit from immediately playable games, earn UOS by using the platform, and access platform-exclusive games. At the same time, developers benefit from access to more effective marketing tools and the potential for 20% higher sales revenue. Besides content and game publishing, Ultra offers a demand-side and service-side platform for advertisers, the opportunity for players to resell their used games, and a platform-exclusive app....