TESE's new retail based on blockchain technology focuses on the functionality of blockchain traceability technology, achieving point-to-point connectivity between blockchain users and the industry. Using blockchain technology to connect the supply chains and blockchain storage systems of different participants in commodity circulation. This includes origin, manufacturer, channel provider, retailer, brand provider, and consumer. Make each participant's information visible in the blockchain system. Under the new retail architecture of ESE blockchain, franchisees have a complete set of operational mechanisms in each link through alliance chain, automation, visualization, data efficiency, and cross chain bridging. The data chain information has comprehensiveness, automation, openness, efficiency, rationality, and linkage. This operational management mechanism is more scientific and reasonable. Especially in the food industry, taking beef as an example, through the unique traceability code of the purchased beef, consumers have a clear understanding of the authenticity and full traceability information of the purchased beef, greatly enhancing trust. At the same time, big data public opinion is used to help enterprises carry out smart marketing activities such as brand culture promotion, in order to maximize profits for enterprises and consumers....