HotNow is a unique gamified token economy based on democratic tokens that can revolutionize digital marketing, increasing business revenue while optimizing monetary value for consumers. HotNow [1] platform provides cost-effective marketing tools for businesses in Southeast Asia, and encourages businesses to transfer part of Surplus value to consumers of their products and services. HotNow utilizes unique methods to create its ecosystem, focusing on the mechanisms found in "free value-added" video games and other gaming mechanisms to improve store conversion rates and enhance consumer engagement. Other innovations include customized, cash based business loyalty plans for individuals and tools that enable businesses to create organizations and solve coordination problems, such as creating shared loyalty plans and accumulating purchasing power.HTKN is used to obtain the "services" provided by each contributor in the system. Users and merchants can receive HOT rewards by completing tasks and accumulating popularity....