GLAD is an ERC20 based token that will be used for online advertising on the GLAD platform. GLAD will provide transparent, real-time, and reliable reporting through blockchain technology, and enable advertisers to monitor and enhance their activities for maximum benefit programming. By achieving true target quality and using resources in a more intelligent manner, the effectiveness of advertising campaigns will be improved. GLAD is a DSP (demand side platform), SSP (supply side platform), DMP (data management platform), combined with an overall programmatic advertising platform, designed with cutting-edge technology to meet all the needs of the industry. This is why we refer to GLAD as a holistic and disruptive product. As a GLAD team, our goal is to establish the next generation digital advertising ecosystem. We firmly believe that this will disrupt digital advertising and bring overall methods and solutions to the business. The main goal of the GLAD team is to redefine the end2end process of digital advertising through cutting-edge technology developed by industry experts, in order to reap the benefits of blockchain technology, making all participants completely transparent, reliable, and convenient.
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