Fanfare is a community based two-sided platform for creating, managing and converting consumer generated Comparison of video converters into brand instant shopping videos. Fanfare aims to fundamentally create social commerce. Its construction module was specifically designed and created from the beginning for social commerce and Shoppable videos. These functions and features have been carefully designed to help brands and consumers connect more intimately, promote two-way interaction between brands and consumers, so that brands can expand their relationships with consumers, maintain trust, familiarity, and motivation....