A new launch platform has arrived on Solana.
However, launch platforms for tokens are no longer uncommon.
What is truly worth watching is what the team behind this platform has done first and how they transitioned from Robinhood Chain all the way to Solana.
If we sort out the timeline, everyone will understand clearly.
Step one: First, create AI products
@emberbuild initially developed Ember Studio.
This is a platform that generates websites, bots, and agents using AI.
Users input their requirements, and the system helps build pages, deploy applications, generate bots, and even complete the foundational tools needed for project operation.
In simple terms, it quickly packages an on-chain project with just a name and avatar into a complete project that looks like it has a website, products, and bots.
Although the team has not publicly revealed their real names, this brand has been operating continuously since around May of this year; it didn't just register an account yesterday and hastily create a launch platform today.
Step two: Issue the first $EMBER on Robinhood Chain
As the Robinhood Chain and token narrative heated up, the team moved Ember Studio into the Robinhood ecosystem and issued the first $EMBER:
0x139ea209A647FD1f8BF275b982D3DBAD3e4B1A4D
This token corresponds to the AI Studio product.
After its launch, its market cap peaking around $2.1 million to $2.6 million quickly cooled down.
As of around September 10, its market cap had fallen back to about $750,000, with daily transactions reduced to about $20,000.
It can't be said to be completely dead, but it is clear that a sustained market consensus has not been formed.
There were people making products, and stories being told, yet the market was unwilling to pay more.
On-chain reality can be like this sometimes.
You can write code for three months, but it may not compare to someone pulling off a launch in three hours.
Step three: Shift to Solana and launch EmberCurve
After the first shot on Robinhood Chain failed to scale, the team quickly targeted Solana for their second shot.
Around September 9, they launched EmberCurve:
A permissionless launch platform based on Meteora DBC.
They also issued a second token of the same name, $EMBER:
5dvXTZ5qwgafnHtwu3Ls3QrWx1U4LQsFeCuJgkk4QEC6
This token corresponds to EmberCurve on Solana, not Ember Studio on Robinhood Chain.
Though the two tokens share the same brand account, Telegram, and operational entry, they belong to different independent contracts on separate chains and currently have no public exchange relationship.
The first token on Robinhood remained below a million dollars after a week.
The second token on Solana, launched just a few hours later, has achieved a market cap and trading volume in the millions of dollars.
The team has essentially proven one thing through their actions:
AI can generate products.
Solana is responsible for generating liquidity.
Step four: Connect the original AI product with the launch platform
The truly interesting part of EmberCurve is not that it created another launch platform.
But rather that it attempts to create a closed loop with the original Ember Studio.
Ember Studio is responsible for the first half:
Generating brands, websites, bots, agents, and project content.
EmberCurve is responsible for the second half:
Issuing tokens, establishing curves, accumulating liquidity, and completing graduation.
In other words, users can create a project using AI and then directly launch it on Solana.
From a single prompt to a website, bot, token, and liquidity, striving to complete everything within the same system.
In the past, to launch a meme, you needed to find an artist, front-end developer, bot developer, and launch platform.
Now, Ember wants to tell you:
Don’t look for anyone else, just talk to AI directly.
As for whether the final outcome is a project or a cash grab, that depends on whether the person using AI has integrity.
The first highlight of EmberCurve is the support for tokenized stocks as a liquidity pool
Traditional Solana launch platforms primarily use SOL or USDC as collateral assets.
EmberCurve supports over 144 types of tokenized stocks in addition to SOL and USDC, such as NVDAx, AAPLx, TSLAx, MSTRx, and SPYx.
Creators can issue a meme paired directly with a stock token.
For example, if using NVDAx as the collateral asset, any NVDAx acquired will enter the curve; once thresholds are reached, it can then join the project token into the Meteora DAMM v2 pool.
This does not mean that meme holders own shares in NVIDIA.
Essentially, it simply transforms stock tokens from being trading artifacts into assets for meme pricing and liquidity reserves.
This path has been traversed by StonkFun, so “token launches” are not an original concept of Ember.
The difference with Ember is that it has integrated this into the Meteora system and tied it to the AI project generation tool.
The second highlight is the freedom to configure fees
The platform allows creators to set transaction taxes of about 1% to 3%, of which approximately 80% can be allocated to different modules:
Rewarding holders.
Automated buyback and burn.
Conducting SuperLotto draws.
Or entering the team wallet.
These modules claim to execute automatically on the chain every 15 minutes.
A portion of the remaining platform revenue is planned to be used for buybacks and burns of $EMBER on Solana.
The key point of this mechanism is not how much the fees are, but rather that creators can design their own project benefit structure.
If they want to create a dividend platform, they can distribute rewards.
If they want deflation, they can buy back and burn.
If they want popularity, they can hold frequent draws.
If they want to reap profits, they can direct funds to the team wallet and label the module name as “long-term ecological fund.”
The tools are neutral.
Those who use the tools typically are not.
So, when looking at the entire team's path together, what Ember is doing is quite clear:
First, use AI to help package projects.
Then, use the launch platform to complete asset issuance.
Utilize stock tokens to enhance the narrative.
Employ fee modules to sustain operation.
Finally, attempt to use platform revenue to buy back $EMBER.
This is a closed loop of “AI producing projects, launch platforms producing assets, and fees maintaining the narrative.”
The most commendable aspect of this team is the speed of product iterations and market pursuit.
After Robinhood Chain didn’t catch the first $EMBER, they did not continue to tell the same story; rather, they quickly shifted to Solana, upgrading their original AI product into a launch tool.
But the biggest issue is also obvious:
Same brand, two chains, two tokens of the same name, but the value relationships have not been clarified.
Will users of the Studio on Robinhood really move to Solana to launch tokens?
Will the revenue generated by EmberCurve continually buy back $EMBER on Solana?
What role will the original Robinhood $EMBER take on in the future?
These questions currently have no complete answers.
Thus, EmberCurve has already proven three things:
The team has indeed created products.
The launch platform can indeed operate.
The market reaction on Solana is also evidently better than on Robinhood Chain.
But it has yet to prove the most important thing:
Can they continuously leverage Ember Studio to produce projects, and then use EmberCurve to continuously generate high market cap assets?
If both sides truly form closed loops of users and revenue, Ember will not just be another launch platform.
If in the end Studio has no users and Curve is merely a cash grab, with each $EMBER telling its own story, then this cross-chain upgrade may simply be the team starting a new game for themselves.
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