Original | Odaily Planet Daily ( @OdailyChina )

Author | Azuma ( @azuma_eth )

Trump has once again pulled off an operation that surpasses public understanding.

The Financial Times reported that Trump Media & Technology Group (TMTG) is exploring the commercialization of real-time data streams on the Truth Social platform, planning to offer low-latency data services to institutional clients, with quotes reaching up to $100,000 per month. Institutions purchasing this service will be able to access Trump’s latest posts faster than ordinary users, for tracking policy signals, market sentiment, and the potential impacts of political events.

Time difference is the most valuable thing in the market

For investors focused on the U.S. market, Truth Social is not an ordinary social platform. After the "Capitol riot" in 2021, Trump was banned from mainstream social platforms like Twitter (now X) and Facebook. Subsequently, TMTG launched Truth Social, which Trump began to use as his main communication channel. Although Trump later restored his X account, his significant policy statements regarding tariffs, trade, diplomacy, and regulation are still largely prioritized for release on Truth Social, making this platform gradually become the primary information source for global investors tracking Trump's dynamics.

However, even so, this still seems to be an incredible business. After all, Truth Social itself is an open platform, and every post that Trump publishes can be seen by everyone within seconds. Since the information is public, why would institutions still be willing to pay high fees for it?

The answer is actually not hard to understand. In financial markets, the most expensive thing has never been the information itself, but the time difference in obtaining information earlier than others.

For ordinary users, seeing something a few seconds earlier is almost meaningless, but for quantitative funds, high-frequency trading firms, and some crypto trading teams, these few seconds can determine whether a trade is profitable or a loss. When the market has become accustomed to repricing assets based on Trump’s every move, the one who can obtain information first has the opportunity to act first.

In other words, what TMTG is really selling is not a post, but a kind of “Presidential Alpha.”

Trump Terminal surpassing Bloomberg Terminal

In fact, TMTG is not the first to think of this business.

On Wall Street, selling real-time data has long been an extremely mature business model. Whether it’s Bloomberg, Reuters, the New York Stock Exchange, or NASDAQ, these institutions have long provided paid data services to clients. From public company financial reports, macroeconomic data, to stock trades and order book changes, these institutions can almost obtain this information in advance through dedicated lines or data interfaces with lower latency and higher stability.

It’s worth noting that most of what they sell is not “exclusive news” — the vast majority of information will ultimately be publicly available to the entire market. What is truly valuable is the ability for institutions to receive this information a few milliseconds, a few hundred milliseconds, or even a few seconds earlier than others. This time advantage often means trading opportunities and can directly determine the profitability of strategies.

TMTG is doing the same thing, even going a step further – unlike traditional financial terminals like Bloomberg Terminal, which are merely collectors and distributors of information, Trump himself is the source of information. Bloomberg Terminal, no matter how fast, is essentially an aggregation and transmission of market information; what TMTG is selling is the exclusive priority access to every update Trump publishes on Truth Social.

In other words, no matter how powerful Bloomberg Terminal is, it is just a second-hand information dealer, while the Supreme Leader’s “Trump Terminal” is absolutely first-hand intelligence.

This money can only be earned by Trump

Theoretically, every U.S. president and leaders of other major countries have a similar ability to influence the market.

From the appointment of important officials to fiscal policy, from diplomatic maneuvering to war conflicts, a leader's every word and action can sway the pricing of global capital markets, but few have turned this influence into a business and boldly sold it to Wall Street as Trump has.

The key premise here is that Trump’s first-hand information is indeed valuable enough.

In recent years, Trump’s Truth Social has become an important source of information for global investors. From tariff policies to trade negotiations, from cryptocurrency regulation to the selection of the Federal Reserve chairman, Trump’s multiple posts have triggered significant volatility in the U.S. stock market, the dollar, gold, and the crypto market. A series of trading strategies like Trump Trade and TACO Trade, formed around expectations of Trump’s policies, further indicate that the market has long regarded his remarks as a tradable “market factor.”

But the more important reason might still be Trump himself. If previous U.S. presidents mostly viewed their political influence as a public resource, Trump seems more accustomed to seeing that influence as an asset that can be operated, amplified, and commercialized.

Looking back over the past few years, from NFTs, meme coins, to Truth Social, Truth.Fi, Trump Mobile, and now selling real-time data services from Truth Social to institutions, the product forms have constantly changed, but the underlying logic has always remained the same — constantly transforming the “Trump” IP into sellable, subscribable, and investable commercial products.

For many traditional politicians, the identity of president means power and the need to maintain distance from commercial interests; while in Trump’s eyes, there seems to be no inherent boundary between the two. As long as the market is willing to pay for influence, that influence itself can become a commodity.

In other words, it is not Trump who created the demand, but he realized earlier than anyone else that “Presidential influence” itself is also an asset that can be priced and sold.

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