Just when many native cryptocurrency enthusiasts believe that cryptocurrencies have no future, one of the largest asset management companies in the United States, Vanguard Group, is recruiting a head of digital assets for its personal wealth management business.
This signal is quite interesting, as Vanguard has historically been very conservative towards cryptocurrencies, unlike BlackRock and Fidelity, which have been actively pursuing a BTC spot ETF.
So this recruitment at least indicates that Vanguard has begun to seriously study how to integrate digital assets into its wealth management system.
Job description translation:
The head of digital assets for the personal wealth business will lead Vanguard Group's digital asset strategy, roadmap, and enterprise-level execution for personal wealth management.
This position will determine how Vanguard Group evaluates, prioritizes, develops, and implements capabilities, products, and operational models related to digital assets, while aligning with Vanguard Group's mission, serving clients, and enhancing the company's long-term competitiveness.
This role will also serve as a senior expert in the field of digital assets within Vanguard Group's personal wealth business, collaborating with teams in product, technology, operations, client base, risk, legal, compliance, and others to jointly develop and deliver a scalable end-to-end strategy.
Simultaneously, this person will represent Vanguard Group externally and communicate with industry participants, regulatory agencies, and clients, helping to influence future industry viewpoints and market standards within the digital asset ecosystem.

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