The KOLs in the English-speaking region are in an uproar.

Ansem said:

Everyone here is trash.

Other KOLs said:

Get lost, you fraudster.

This verbal battle appears to be about the controversy surrounding Ansem as a Meme, but it is actually about something more critical:

The way Memes issue tokens has changed.

In the past, most Memes involved behind-the-scenes games.

The organizer controlled the supply from behind, KOLs shouted orders in front, and the community urged everyone in the comments to join in.

How were the chips distributed?

No one knows.

Who got them early?

No one knows.

Did KOLs genuinely like it, or were they just doing it for money?

No one knows either.

You saw the stage, but the actual transactions happened in the underground garage.

However, Ansem's approach is different.

Its core change is not “celebrities issuing tokens”.

Rather, it is that KOLs are stepping to the front to distribute chips.

This is different from how KOLs and celebrity coins worked before.

Previously, when KOLs issued tokens, the essence was:

I have traffic; I issue a token to convert my traffic into liquidity.

Previously, celebrity coins essentially meant:

I have a name; I authorize my name to be sold in the market for a round.

But now, this system is more like:

I have influence; I'm not just shouting orders; I am directly involved in chip distribution, narrative spreading, and attention organization.

In other words, KOLs have transformed from “advertisement slots” to “distributors”.

From “come help me shout a bit” to “you come to the table, you take chips, and you are responsible for bringing people in.”

This is why the English-speaking region is in an uproar.

Supporters feel:

At least this is stronger than the previous backstage dealings.

Everyone used to know someone got chips, but no one admitted it.

Now it’s straightforward.

Chips are marketing costs.

KOLs are distribution channels.

Disputes are the fuel for spreading.

Opponents feel:

This is more dangerous.

Because it directly turns KOLs' credibility, fan relationships, and market sentiment into a chip distribution system.

Previously, it was secretly handing out red envelopes.

Now it’s handing out meal vouchers at the front desk.

It looks more transparent, but fundamentally it still raises questions:

Who got the vouchers?

How many did they get?

When will they sell?

Is anyone responsible?

This is the key point.

Therefore, Ansem's matter cannot simply be seen as “another celebrity coin”.

Celebrity coins only turn a person into a symbol.

This approach pulls a group of KOLs into a distribution network.

One person is responsible for igniting the fire.

A group of people is responsible for adding fuel.

The market is responsible for watching and arguing.

In the end, the controversy itself turns into fuel.

This is the biggest difference between it and ordinary Memes.

Ordinary Memes have an image first, then find people to spread it.

This type of Meme starts with people, then turns people into spreading machines.

The narrative of ordinary Memes is animals, culture, and meme images.

This type of Meme's narrative revolves around people, factions, networks, and public games.

Before, you were buying a story.

Now you see who sits at the table, who takes cards, and who is willing to stake their own reputation.

Of course, this does not mean it is necessarily healthier.

Transparency does not equate to fairness.

Public chip distribution does not mean there won’t be harvesting.

KOLs on stage do not mean projects are reliable.

But it does represent a new change:

Memes are shifting from a “one-dimensional game between big players and retail investors” to a “multiplayer game involving big players, KOLs, communities, dissenters, and bystanders.”

Previously, the most important question was:

Can this narrative go viral?

Now the more important questions are:

Who is issuing chips at the front desk?

Who really got the chips?

Who is willing to stand on stage continuously?

Who criticizes the hardest and inadvertently helps it spread?

So this argument in the English-speaking region is not just about watching.

It is testing a new template:

Can KOLs change from merely shouting orders to being distribution points for Memes?

If this works, future Meme plays will be more naked.

No longer pretending to grow naturally.

But directly telling you:

This is a war of attention distribution.

Chips are budgets.

KOLs are channels.

Controversies are advertisements.

Communities are both audiences and actors.

That is why Ansem's case is worth watching.

Not because it is necessarily right.

But because it brings things previously hidden under the table to the surface.

Before, when everyone was having hot pot, no one knew who adjusted the broth.

Now the chef stands up and says:

I opened the pot, I issued the ingredients, if anyone disagrees, they can step outside and yell.

Then the whole street gathered around.

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