From physical books to digital membership certificates, from reading sites to global communities, a century-old publishing brand collaborates with DataDance and IPDEX to explore new models of cultural dissemination and Web3 community connection.
The establishment ceremony and sharing session for the global book club "Binance Life," jointly organized by Commercial Press (Hong Kong), DataDance, and IPDEX, was held on June 28 at the Tsim Sha Tsui Book Centre of Commercial Press (Hong Kong), hosted by editor Colin Wu.
The event brought together representatives from the publishing, media, Web3, AI, data, and security fields to discuss how an entrepreneurial biography can become a new entry point for understanding the crypto industry, connecting global readers, and promoting the transformation and upgrading of publishing through thematic sharing, roundtable discussions, launch ceremonies, and reader exchanges.
Different from traditional book launches, this event also introduced the global book club membership plan for "Binance Life," and implemented a mechanism for exchanging digital membership certificates for physical books. Readers can redeem physical copies of "Binance Life" at designated stores of Commercial Press (Hong Kong) using their digital membership certificates and participate in subsequent reading shares, thematic forums, and cross-regional community activities. DataDance and IPDEX provide technical support for connecting digital membership certificates and related rights, creating a more complete closed loop between reader identity, physical reading, and subsequent community participation. For Commercial Press, which has over a century of history, this is not just a book promotion, but an attempt to transform from "publishing a book" to "operating a reader community."
Mao Yongbo, General Manager of Commercial Press (Hong Kong), stated in his speech that the value of reading lies not only in acquiring knowledge but also in enabling people from different backgrounds to form new judgments through communication. "Books are the highest return on investment for self-improvement. If a book can leave a reader with a new question and form a new judgment, it has already begun to change a life." He believes that the significance of the Binance Readers Club lies in combining the ability of traditional publishing to accumulate content with the connectivity of a new generation of digital communities, allowing reading to become a public domain between people, industries, and the times.
Geoffrey Tong, founder of DataDance and director of IPDEX, shared in a thematic discussion that "Binance Life" is not just CZ's personal biography, but a key that helps more people understand Web3. "Prejudice is a mountain; rather than arguing, it's better to pass the book to them. The truly effective popular science is letting people find answers themselves through stories." He introduced that the book club will gather notes, insights, and resonances from global readers through czlife.club, which may eventually coalesce into "My Binance Life." In his view, what the book club really aims to do is not to sell the book to more people but to encourage readers from different languages and regions to think about the same story.
As an important technical partner of this book club, DataDance's role extends beyond providing digital tools. Its decentralized data infrastructure, built around consumer data, focuses on individuals' secure control of data, authorized sharing, and value return. In the context of the Binance Readers Club, this means that readers are not just one-time book buyers but can gradually become long-term community members through digital identities, reading records, participation in activities, and co-creation of content. Thus, reading is no longer just a one-way dissemination but a public action that can be recorded, connected, and continuously grown.
Dr. Awesome Doge, the prototypical figure in the book, shared that CZ's story is worth repeated discussions not only because of Binance's results but because it includes the choices an entrepreneur makes amid misunderstandings, risks, and cycles. "What truly transcends cycles is not a one-time price judgment but the ability to continually learn and abstract problems into methods while sitting at the card table long-term." He mentioned that in the past, many did not understand Bitcoin and the crypto industry, and the value of the community lies precisely in accompanying a group of people to warm up the cold bench, turning short-term noise into long-term recognition.
The roundtable forum focused on "Entrepreneurial Stories and Opportunities of the Times," moderated by Joe Zhou, a senior expert in financial regulation, blockchain forensic, and Web3 security. Guests included Jessica Young, CEO of MetaEra, Pan, co-founder of ChainCatcher, media personality and senior editor Meng Xiaoshe, and Li Yingxuan, CTO of DataDance.
Joe Zhou pointed out from the perspectives of regulation, safety, and on-chain forensics that for the Web3 industry to gain broader trust, it cannot rely solely on technological enthusiasm; it also needs compliance, risk control, security, media, and data infrastructure to play a role together. "User-first is not just a slogan but a commitment to putting user money, trust, and dignity first at critical moments." He believes CZ's long-termism is not abstract but is reflected in the industry’s highest pressures and toughest choices, always prioritizing user interests at the core.
Jessica Young, CEO of MetaEra, affectionately called "Sister Card" by attendees, shared her judgment on choices and trends from an entrepreneur's perspective. She stated that the real risk isn't market volatility but a person stopping learning and upgrade their judgment system. "Do not choose the easiest path at the moment. Going downhill is easy, but the end often lacks compound benefits." She believes AI is bringing new productivity, while Web3 offers new collaboration mechanisms and value distribution methods, and the combination of both will open an essential window for global entrepreneurship in the next phase. Her advice to young entrepreneurs is: do not get caught up in short-term trends, nor misinterpret opportunities in times as a shortcut for speculation; continuous learning is the foundational ability to transcend cycles.
Pan, co-founder of ChainCatcher, pointed out from the perspectives of media and data infrastructure that the Web3 industry has a massive amount of information emerging daily, but what is truly scarce is the verifiable, traceable, and reusable information structure. "Media is responsible for preserving the warmth of facts, while data provides the scale for judgment; when a narrative is sufficiently hot, it is even more critical to leave behind the facts and organize the data." He believes that if the Binance Readers Club continuously accumulates reader feedback, industry discussions, and experiences from key individuals, it will not just be a one-time reading event, but become a long-term archive of industry memory and community consensus.
Media personality and senior editor Meng Xiaoshe stated from the perspective of media and content dissemination that the more complex the emerging industry, the greater the need for clear, restrained, and trustworthy expressions. "The value of media is not to amplify noise but to translate complex industries into language that people can understand, judge, and act upon." He believes that the public's understanding of Web3 often does not start from technical white papers but from a specific individual, a real experience, or a critical choice. The dissemination value of "Binance Life" lies in its ability to turn an abstract industry into a story that ordinary readers can enter.
Li Yingxuan, CTO of DataDance, pointed out from the data and AI perspective that Web3 has completed the early construction of infrastructures such as asset issuance, trading, and identity connection, while the key issues of the AI era will shift to data ownership and returning data value to individuals. "The future should not just be about personal data continuing to feed platforms, but allowing everyone’s browsing, creation, and interaction to become verifiable, authorized, and monetizable digital assets." He believes that the introduction of digital membership certificates and community mechanisms in the Binance Readers Club essentially explores a new user relationship: readers are not just content consumers but can also become content co-creators, community participants, and part of the value network.
Several guests mentioned in discussions that the value of "Binance Life" is not only in documenting the growth of CZ and Binance but also in presenting the opportunities, controversies, risks, and globalization processes of the crypto industry over more than a decade through an individual’s experiences. The importance of personal stories lies in their ability to help ordinary readers understand an era through specific choices: how to judge in the face of uncertainty, how to persist amid misunderstanding, and how to retain the ability to continue acting in cycles.
From physical books to digital membership certificates, from the Hong Kong site to global readers, the innovation of the global book club "Binance Life" is not just bringing a book to more people, but transforming a book into a continuously occurring learning network. Commercial Press provides content and offline reading scenes, DataDance provides digital identities and data infrastructure capabilities, while IPDEX connects IP rights and community operation mechanisms. Together, they allow a book to expand from a publication into a global reader community that is participatory, accumulative, and sustainably operational.
According to the organizers, the book club will continue to hold reading shares, thematic forums, developer exchanges, and cross-regional community activities in the future, and plans to expand to more Asian cities. More readers, entrepreneurs, media personnel, and Web3 builders can join this global reading community through subsequent activities: bring questions, take connections, let a single "Binance Life" not just remain in the pages but become a starting point for more people to understand the industry, calibrate choices, and continue acting.
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