| AIThe wave of AI sweeps through the digital marketing industry. GEO, as the core track for brands to reach intelligent search and seize AI traffic entry, is ushering in a new transformation of standardization, intelligence, and systemization…
On June 12, at the Shanghai Hongqiao Marriott Hotel, the “2026 China GEO Marketing Intelligent Body Summit” grandly commenced. This summit was jointly hosted by AI Overseas Observation and Mita House, exploring new paths for long-term growth of brands in the AI era, compliant GEO operations, and breaking through foreign trade challenges. The entire conference was rich in valuable content and lively exchanges, all thanks to everyone's support!
Government and business leaders gather for the opening, anchoring new coordinates for AI industry development
At 9:30 AM, the summit officially opened. Xu Xiaofeng from the Shanghai Jiading District Economic Development Center Service Co., Ltd. delivered the opening remarks, focusing on regional AI industry support policies and industrial development layouts, providing an in-depth interpretation of the new development coordinates under the new wave of AI, and pointing out new opportunities for government-business collaboration for the attending enterprises.
After the opening, technology and market leaders from multiple leading enterprises took the stage in turn, presenting heavy-hitting theme shares that combined theoretical depth with practical effectiveness.
Li Ming, Vice President of PureblueAI, shared around the scientific GEO-driven AI word-of-mouth marketing, systematically sorting out the complete evolution of the GEO industry from experience-driven and data-driven to model-driven, heavily announcing a full-link scientific GEO system covering diagnosis, content production, and data monitoring across eight major aspects, and combined with a real case study from the JD Air Conditioning promotion, intuitively displaying the effectiveness brought about by standardized GEO operations in terms of brand exposure and conversion enhancement. Finally, he closely tied to the conference theme, advocating that the industry must adhere to the compliance bottom line and firmly resist gray and black industry chaos.
The second lecture was given by Chen Liangyu, AI product head from Kid King, focusing on the pain points of digital transformation in physical retail, sharing the experience of building a proprietary AI public domain traffic acquisition system, while also detailing the path for scaled AI content production and unified operation of all regional traffic, highlighting the core demands of brands in the implementation of AI marketing, and providing replicable cases for the retail industry.
Ethan, founder and CEO of PallasAI, focused the core theme on “from tools to OS, from manual to automatic”, analyzing the core issues of industry-scale operations, throwing out the core view of the industry: In the second half of AEO, what is at stake is not industry insight, but the continuous automated operational capability!
Next was the grand awarding ceremony, based on technical strength, landed cases, industry contribution, and overseas service capability, multi-dimensional comprehensive evaluation to commend outstanding enterprises that have made significant contributions in GEO technology innovation, marketing services, scene landing, and overseas practice this year, setting benchmarks for industry development:
- Pallas AI—Annual GEO Intelligent Body Technology Breakthrough Award
- Shanghai Yuanyi Information Technology Co., Ltd.—Annual Best GEO Marketing Service Provider
- Aiqi Online (Xiamen) Marketing Consulting Co., Ltd.—Annual GEO Scenario Marketing Innovation Award
- Little Fisher—Annual Excellent GEO Overseas Service Benchmark Award
- Little Fisher—Annual Excellent GEO Overseas Technology Benchmark Award
- LIXIL (China) Investment Co., Ltd.—Annual GEO Marketing Innovation Case Award
Continuous applause filled the venue as representatives of the awarded enterprises took the stage one by one to accept their awards, showcasing the innovative strength of the industry and providing quality development references for the entire industry.
The tea break session built an efficient business matchmaking platform for the conference guests, creating a warm atmosphere for onsite communication. Everyone engaged in deep discussions around the implementation of AI marketing, channel cooperation, and project co-construction, fully leveraging the core value of the summit in linking industries and resource sharing.
Next, Jiang Yu, COO of Meijing Technology, mixed with authoritative media resource advantages, broke down the underlying logic of information trust in AI platforms, clarifying that genuine, professional, and authoritative information sources are the core keys for brands to seize AI traffic and achieve industry breakthroughs.
Liu Zheng, General Manager of Percent Technology's Commercial Enterprise Division, focused on compliant GEO and the construction of long-term AI brand assets, pointing out that the industry has moved away from barbaric growth; compliance is the foundational threshold for enterprises to enter. Relying on a complete GEO data product matrix and exclusive operational methodologies, coupled with a wealth of practical cases in automobiles, manufacturing, and group enterprises, he demonstrated that systematic compliant operations can continuously enhance brand exposure and reputation on AI search platforms, guiding enterprises to build exclusive AI brand assets with a long-term mindset, and simultaneously proposed an upgrade plan for the brand's official website to adapt to AI capture logic.
Xie Ming, Partner in Media Delivery Management at WPP Media, concluded the morning session. Based on a vast amount of industry research data, he categorized tracks according to reliance on category search and AI penetration rates, outputting differentiated GEO deployment strategies and simultaneously dismantling a directly implementable revenue calculation model, providing quantitative references for enterprise marketing budget planning.
The afternoon topics focused on the macro picture of the industry, practical operations, AI recommendation logic, and overseas growth, with content that was both forward-looking and practical.
Liu Yi, Co-founder of Analysys, released an in-depth industry report, outlining the complete growth path of Chinese GEO enterprises and mapping out the panoramic future development of the industry, providing clear growth references for enterprises at different stages of development.
Klepsis CEO Kuang Yeqing analyzed the pain points of industry implementation, proposing that AI traffic has moved from single-answer recommendations to a new stage of autonomous execution by intelligent agents, emphasizing that the core goal of GEO operations is to have clear conversion paths and visualized effect assessments, aligning with the genuine operational demands of brand owners.
Ma Tinghang, CSO of Yuanyi Information, delivered a presentation on the theme “The Struggle for Recommendation Authority—How to Seize AI Recommendation Seats”, deeply analyzing the collaborative logic of brand websites and reputation operations in the context of going overseas, validating the effectiveness of the methods with multiple practical cases from domestic and foreign brands.
The summit also invited Rosemary Zhu, head for MMA China, to host a round table forum, with industry leaders including Wang Ziguan from Minglue Technology, Guo Yinming from Lixil China, Yang Lin from Shuhe Intelligent, and He Bin from GEO New Marketing engaging in dialogue, focusing on the two core topics of how to operate GEO for long-term management and compliant sustainable development, sparking ideological collisions.
As the summit reached its closing phase, the theme shares on overseas, growth, and data foundation took the spotlight. He Kong, co-founder of Little Fisher, focused on the foreign trade track, interpreting the new layout path for foreign trade brands under the GEO bonus, helping foreign trade companies open up overseas AI search traffic entry.
Cheng Lei, CTO of Zhihuo Growth, analyzed the disruptive changes in global search paradigms, proposing that GEO is the core breakthrough path for brands' long-term growth, relying on real cases in sectors such as auto parts, commercial equipment, and security, validating that scientific operations can significantly enhance brand overseas exposure, increase valid inquiries, and reduce overall customer acquisition costs, balancing short-term traffic increases with long-term brand asset accumulation.
Liu from Aidso served as the closing sharing guest for this summit, proposing that the data foundation is the underlying foundation for optimizing the entire GEO chain, completely outputting a data-driven methodology, from real-time monitoring to business growth, bringing a professional and complete conclusion to the entire summit.
Meanwhile, this summit was also supported by Index Future to hold a targeted invite-only closed-door meeting, abandoning the public forum's generalized sharing model, focusing on the four core directions of the industry's unpublished frontier predictions, insider information on platform algorithm iterations, difficulties in overseas risk control, and deep joint ventures in the industrial chain resources. Attendees engaged in precise resource matching and in-depth discussions on project cooperation. Follow-up series of closed-door special sessions will also be held, regularly organizing private communication activities in segmented fields by track, building a deep connection platform for the industry’s high-level stakeholders that is free of interference and of high value.
This first summit successfully held owes much to the strong support of various cooperating organizations, industry enterprises, and media collaborations. Regarding the deficiencies found in the event process, we will comprehensively review and optimize, continuously upgrade the scale, content, and supporting services for the next summit. To continue promoting the exchange and development of the domestic GEO marketing industry, the second China GEO Marketing Intelligent Body Summit will be held in October 2026, gathering more industry-leading forces from home and abroad to bring more cutting-edge technology shares, richer practical case studies, and broader business matchmaking scenarios, continuously building a top domestic GEO intelligent marketing exchange hub, sincerely inviting colleagues from the entire industry to attend the grand event and explore the new future of AI marketing growth together.
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