In a village, there are two people selling alcohol.

The first person has no license and secretly sells alcohol in the alley at night. Everyone says, "Although he is not compliant, he has a strong entrepreneurial spirit. The market is opened this way. Innovation is rarely compliant at the beginning."

The second person also wants to sell alcohol, but he first applies for a license, rents a legitimate storefront, and addresses fire safety, tax issues, food safety, identity verification, and even proactively communicates with the village management.

As a result, the management starts to ask him:

Where does your alcohol come from?

Who are your customers?

Will anyone get drunk?

Will it affect minors?

Will it cause public safety issues?

Is your profit source transparent?

Is there systemic risk in your business model?

In the end, everyone feels that the second person is actually more dangerous.

Does it seem unbelievable, but this really happened in history, during the Prohibition era in the United States.

At that time, legitimate wine merchants, taverns, and breweries were restricted or even closed by law, but underground bars, smuggled alcohol, and black market transactions surged instead. Many ordinary people knew that underground bars were illegal, but society did not completely view it as serious crime; instead, they saw it as a way of resisting a rigid system.

However, if a legitimate businessman wants to operate an alcohol business openly, legally, and transparently, he faces the most stringent scrutiny. Once he enters the regulatory framework, he must comply with all supervision requirements regarding taxes, permits, sales targets, safety of venues, and operational scopes.

Violators, because they are not at the table, do not have to answer the questions on the table.

Compliant individuals, because they voluntarily sit at the table, must be asked where every card comes from.

Of course, I personally am very, very supportive of compliance; the more compliant, the better. Striving for compliance is the greatest protection for users.

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