On April 22, Nikita Bier, the head of X products and Solana advisor, released the new feature "custom timeline" for X this morning. This feature allows users to pin specific topics on their homepage tab and supports over 75 interest topics, helping users delve deeper into niche content areas. In its promotional video, the meme topic section uses a Flork image as its logo.

Currently, X Premium members using the iOS client can already add this customized timeline:

Since the meme topic section uses a Flork image as its logo, it has impacted the Ethereum ecosystem, causing the meme coin of the same name to rise 17-fold for half a day. According to GMGN market data, FLORK's current market value is reported at 8.4 million USD.

This function, highly related to memes, coincides with the hype generated by "Space Dog" Asteroid in the ETH mainnet meme coin market, combined with the previous Cashtag feature that allows users to view stock and cryptocurrency data directly in their timelines, players' sentiments have become optimistic again:

This time, will there really be a meme season?

To answer this question, we need to comprehensively examine why X is launching this feature.

Meme is Important to X

According to data statistics from Amra & Elma, by 2026, as X undergoes brand reshaping and algorithmic reform, meme-based posts will constitute 66% of all content that receives over 100,000 impressions, with memes on political and cultural themes being shared the fastest, averaging 4,200 shares per viral post. Meme content holds a fairly important position on X, with about 60% of viral tweets based on memes.

In fact, it's not just important for X; meme content is crucial for all social media. According to a report by Forms.app in 2025, over a million memes are shared daily on Instagram alone. According to MemE Gen AI's report, 70% of TikTok users actively engage with meme-like video interactions.

Meme appears and spreads across various social media and chat applications, long becoming a part of contemporary human life, particularly for young people. It is both a daily pastime and a medium through which emotions, culture, and even fashion are conveyed.

Whoever stands at the top of the meme transmission chain holds the favor of young people. According to a report by meme-gen.ai, most meme users are aged between 18 and 34, accounting for about 65% of all meme viewers.

In March of this year, X product head Nikita Bier criticized the act of misrepresenting gaming videos as war videos in a tweet, reflecting his emphasis on meme content:

"Stop posting gaming videos as if they were war videos. All our GPUs are busy detecting and labeling these false videos, while those GPUs could have been used to showcase more interesting memes on the timeline."

Meme can influence politics. A photo of Trump, after a failed assassination attempt at a 2024 campaign rally, bloodied yet raising his fist shouting "Fight!" instantly became the hottest meme on X, symbolizing "resilience" among supporters, greatly enhancing Trump's "fighter" image and rapidly boosting his poll support rate, becoming a core visual symbol of his 2024 campaign.

Meme is one of the trendiest and most effective brand marketing methods. At the end of March 2026, a truck transporting about 12 tons (413,793 bars) of limited edition F1 KitKat chocolates from Italy to Poland went missing during transit.

This incident unexpectedly became one of the hottest memes on X, with a plethora of "find the culprit" meme creations emerging. For example, the following tweet received over 137,000 likes and more than 13,000 retweets.

Other brands also participated in the "KitKat Heist" with cross-brand interactions in meme format. For example, Domino's UK X account jokingly announced that they would start selling KitKat pizza, with the tweet receiving 226,000 likes and 19,000 retweets.

KitKat's official X account also seized the opportunity to launch a "Stolen KitKat Barcode Tracker," allowing users to scan their chocolates to check if they came from the stolen batch, turning a misfortunate theft into interactive marketing.

Meme is important, so what about meme coins? Is this a favorable development?

Good News for Meme Coins?

Firstly, the custom timeline feature in this X update actually includes a "cryptocurrency" category directly.

This means that the direct correlation between the meme category and meme coins is not significant, leaning more towards showcasing high-quality meme content to retain users.

After all, we are all accustomed to the quick browsing mode where we swipe to see the next piece of content, while X previously did not perform well in this regard. Users typically could only grow their accounts by searching and browsing the content they were interested in. And if there was a specific browsing inclination, the search bar only provided three broad options: trending, news, and sports.

Now, X has brought this feature directly to the timeline, meaning that when users enter, the content they see will immediately revolve around their areas of interest and be more detailed—such as if you are merely a basketball fan, you no longer need to sift through unrelated football or baseball tweets in the general "sports" tweets.

So, will the meme category timeline not favor meme coins at all? Not exactly; it will still provide some benefits.

This especially helps those meme accounts that excel in meme image/video production and have been managed for a long time. On my meme timeline, tweets from meme coins such as wojak/joe/neet also appear:

However, these accounts have in common that they rarely directly mention their token tickers in tweets, focusing instead on consistently producing quality meme content to attract views and followers, ultimately converting them.

For this type of token, the emergence of the meme category timeline will provide them with a more direct traffic entry, potentially enhancing viewer/holder conversion rates.

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