After using soda music for a while, I believe it will definitely cause Tencent Music to continue to decline. Currently, although the user base is a little lacking, it should surpass QQ Music within a year.

1. Tencent Music’s past copyright monopoly was very effective because you had no other choice if you wanted to listen to good songs, but times have changed.

2. Current short videos have shifted the basic level of attention. In the past, people listened to Jay Chou and soundtracks, but young people no longer listen to these.

A 15-year-old middle school student recorded a song for 15 yuan because TIKTOK broke the record for the country music chart, second only to the record of pop king Michael Jackson—what was that person's name, I forgot, go search for it, the general situation.

3. So when people's attention spans become shorter and music production becomes easier, good songs are no longer dominated by stars; many ordinary people have one or two hit songs. You might think it’s very LOW, but this is the new era.

Therefore, it’s not that QQ Music is failing, but that one generation has aged and another has grown up.

My posts about soda music are not advertisements—but if Zhang Yiming could provide some advertising, I would accept it through Douyin red packets.

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