Recently, Trust Wallet launched the Trade Menu, and the narrative of wallets + AI continues to heat up, signaling a quiet yet profound paradigm shift in the crypto wallet space. The competition among tools has evolved into a competition of experience and trust.

Odaily Planet Daily had the opportunity to interview Trust Wallet's new CEO Felix. A deep dialogue unfolded around Trust Wallet product direction, AI-driven user interaction experience, the competitive and cooperative relationship with exchange wallets, and the ultimate state of crypto wallets. As an industry veteran with over a decade of experience in crypto and product fields, Felix provided clear and solid answers, ranging from product philosophy and growth paths to his judgment on the endgame for wallets.

To present this clearly, Odaily Planet Daily has summarized the interview question and answer as follows~

On February 26, Trust Wallet launched a new trading interface. What industry trends and user needs did you observe?

The market has undergone profound changes. The action speed of crypto traders is increasing, and trading forms are becoming more diverse—spot, derivatives, prediction markets, and these operations are often completed on mobile. Yet most wallets have not kept pace with this rhythm; the interface remains scattered across various tabs and nested menus, creating friction when users need to act quickly.

The Trade Menu is our answer. A single interface integrates Swap, perpetual contracts, prediction markets, and popular Meme tokens. When you spot a market opportunity, there’s no need to hunt for the corresponding functions; you can act directly.

Can you rank the features that users use most frequently?

Swap is still the core; the vast majority of trading activities are concentrated here. In addition, cross-chain operations and staking participation have remained strong. As users become increasingly familiar with mobile DeFi, the use of derivatives protocols is also growing rapidly.

But honestly, the ranking itself is not that important to me; what matters is the trend—the depth of user behavior is increasing. They don’t just do a Swap and leave; they are exploring, organizing strategies, and managing assets across chains. This is precisely the user behavior that the Trade Menu aims to support.

In January, Trust Wallet revealed that global downloads had exceeded 220 million. Have you felt any growth bottlenecks, and how do you plan to overcome them?

The real bottleneck is not customer acquisition but user activation and enhancing participation depth. We have a large installed base, but converting downloads into daily active users and into users who make meaningful on-chain operations with their wallets is the more difficult problem to solve.

There are two things that can open up this situation. First, genuinely enhancing product experience—faster, simpler, and minimizing friction at every step. Second, providing users with more reasons to stay: better trading tools and continuously advancing toward third-party AI-driven automation functions. This is the growth flywheel we are building.

Looking ahead, what kind of product do users need? What is the team's foresight layout?

Users need a wallet that serves them, not a tool that they have to struggle with. Currently, the requirements for cryptocurrency are still too high for users—choosing a public chain, setting slippage, confirming Gas, jumping back and forth in menus. These frictions should not exist.

The direction we are exploring is "intent-driven user experience". Users no longer need to manually perform every step but can express what they want to do, and the wallet will automatically present the optimal execution path. AI is the layer that makes all this possible—but it is always under the control of the users, who decide which operations to approve and what can be executed.

What are wallets competing for? Can you rank them by importance?

Based on users' real concerns, it should be:

First, safety. Always. If users cannot trust you, nothing else matters. Safety is an uncompromising bottom line, a direction we continuously emphasize, and the core of our brand identity.

Second, experience. Processing speed, clarity of operations, simplicity of the interface. Wallets should not be obstacles; they should enable users to carry out smooth on-chain interactions.

Third, functionality breadth. Users have a wide range of usage scenarios and functional needs; can you satisfy them?

Fourth, coverage of public chains and assets. If the public chain ecosystem you support natively is broad and can meet users' needs, there is no reason for them to leave.

In the end, everyone will get involved in functional competition, but the wallets that can win long-term users will be those that excel in trust and user experience.

How do you view the competitive and cooperative relationship with exchange wallets? What adjustments and specific strategies will there be regarding traffic acquisition?

Currently, I see it more as a complementary relationship rather than a competitive one. Centralized exchange wallets serve a specific group—users who are already within the ecosystem of the parent platform. Their product decisions will always be bound by the interests of the parent platform, which is a structural limitation that we do not face.

The advantage of Trust Wallet lies in its independence. We can integrate the highest-quality liquidity in the entire market, not just resources from a single exchange. Trust Wallet is not optimizing for any exchange's order book; we are optimizing for the users.

In terms of customer acquisition strategy, the logic is simple: make the best product. The wallet with the best experience and strongest performance will naturally win users. We will support this with targeted growth initiatives, but the product itself must carry the primary pulling power.

What is the ultimate landscape of crypto wallets like? Are there existing Web2 products to compare with, or will they develop unique characteristics?

The closest “Web2 analogy” might be super apps, such as WeChat Pay or Alipay. Users' financial operations are embedded into daily life rather than isolated in a standalone product. However, this analogy is not entirely accurate, as the former are centralized and bound by permissions.

To be honest, the ultimate state of crypto wallets should be something entirely new—self-custody, AI-driven, cross-chain, capable of responding to user intent. Users completely own and control their assets, set their own rules. There are no banks holding your funds, no exchanges controlling your assets, and no intermediaries acting as gatekeepers. This is not a Web2 product, but something the internet has never had before.

With the change in CEO, is there a story behind it that you can share?

The situation is quite simple. Trust Wallet is at a turning point—220 million downloads, a large active user base, and the product itself has huge growth potential. This opportunity requires a product-oriented leader who can act quickly and has strong execution capabilities.

I have been deeply engaged in the crypto and product fields for over ten years, and I have a clear sense of direction regarding where this product should go, and our team is fully prepared. The Trade Menu was launched within weeks, our AI developer tools have also gone live, and many new features will follow. This is not a handover story; it’s a growth story.

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