X has launched a new Paid Partnership disclosure system after its update: KOLs can no longer conduct any paid promotions in the Crypto sector?

We can see that there is a little flag added to content publishing here,

which means you need to disclose the rules of paid cooperation; X now requires clear labeling:

Source: https://help.x.com/en/rules-and-policies/paid-partnerships-policy

1️⃣ Disclose paid promotion: disclose paid promotions

If your content involves paid promotions, my understanding is that it refers broadly to promotions; receiving token allocations / KOL rounds / promotional fees theoretically all fall under paid promotions.

2️⃣ Made with AI: whether AI is used for generation

Your text, image, and video content need to be marked as either self-created or AI-generated.

If strict enforcement is not carried out, then wait for Twitter's iron fist to come down.

However, the problem arises with their Prohibited Industries which include restricted industries, where the cryptocurrency sector is prominently listed, meaning that in the future, Crypto promotions can only rely on official X Ads (advertising slots sold by the platform itself);

If the project party provides you with any form of compensation (USDT, tokens, airdrops, commissions, NFT gifts, etc.) to post and promote their Crypto project → this is a Paid Partnership → the risk of violation is extremely high.

However, aside from that, I believe there is a state in which if I invest in this project and express some of my views and attitudes toward it, without involving token speculation and trading, I think it can be published.

Because it is also clear in the document that as long as it’s your own investment with real money, expressing views, attitudes, updates, or complaints is allowed. This is your freedom of expression.

I don’t know if my understanding is correct.

But if this is the future of the ecosystem, will most KOLs not continue writing? Because most KOLs have lost their sources of income.

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