# 1. Project Overview
FIGHT is the flagship token of the Web3 combat sports ecosystem, issued by Fight Foundation, and has obtained official partnership status with UFC. The project connects fans, athletes, and brands through the Fight.ID identity protocol on a verifiable and incentivized blockchain network. Core components include: non-transferable on-chain reputation points (Fighting Points, FP), a circulating governance/utility token $FIGHT, and community access interfaces for third parties.
# 2. Project Introduction
The FIGHT project aims to bring combat sports into Web3 by creating a portable on-chain identity system through the Fight.ID platform, allowing users to accumulate non-transferable Fighting Points (FP) to track engagement and unlock utility features. The ecosystem integrates fan interaction, athlete participation, and partner collaboration, focusing on prediction markets, betting, and community events, synchronized with UFC's event rhythm. The project addresses pain points in the traditional sports industry, such as low fan engagement and restricted content access, by managing revenue streams, partner utility, and digital ownership through a transparent on-chain system. Fight.ID serves as the user's digital identity, emphasizing genuine participation and reputation building, attracting over 400,000 users and reaching 70 million viewers globally. The project is supported by contributors like Concept Labs and is positioned as a licensed UFC Web3 ecosystem, combining blockchain with real-world IP.
Fan side: Watching, voting, sharing, and purchasing NFT tickets can accumulate FP, unlocking backstage passes or athlete meet-and-greet opportunities;
Athlete side: On-chain reputation can be directly converted into sponsorship offers, with NFT ticket revenue distributed instantly;
Brand side: $FIGHT must be burned to initiate tasks or airdrops, accurately reaching highly engaged users. The official has signed content collaboration agreements with UFC and ONE Championship, embedding a "Web3 entry" module into UFC Fight Pass.
# 3. Products and Technology
The core product of FIGHT is the Fight.ID platform, a digital identity system that allows users to participate in event predictions, betting, and exclusive content access through FP points. The technical architecture is based on the Solana blockchain, leveraging its high throughput to handle real-time interactions such as prediction markets and community pools. The platform includes governance tools, betting mechanisms, and partner integrations, allowing the burning of $FIGHT to activate community features. FP serves as non-transferable points, tracking user activity and unlocking rewards; the $FIGHT token enables premium access and DAO governance. The ecosystem also integrates mini-games, Discord interactions, and wallet connections, supporting Solana and EVM chains. The project emphasizes a transparent on-chain system, ensuring revenue and utility are auditable. By early 2026, the platform has processed multiple event cycles, focusing on 40 annual UFC championships.
# 4. Economic Model
The $FIGHT token adopts a fixed supply model, with a total of 10 billion and no inflation. The distribution is as follows:
57% for the community (including airdrops, multi-stage rewards, and early participants, distributed according to activity tiers, with 0.85% for the initial airdrop);
15% allocated to the core team (12-month lock-up, long-term linear release);
4% for advisors (similar lock-up);
6.5% for liquidity provision (partially unlocked at TGE);
17.5% allocated to investors (12-month lock-up, long-term release).
The initial circulation is approximately 20.5%, mainly from the community and liquidity. The token's uses include governance voting, staking, access to exclusive content, and partner burning mechanisms to activate ecosystem functions. The revenue flywheel is driven by UFC events: partners burn $FIGHT to generate rewards, and the DAO treasury manages funds for grants and liquidity.
Value capture: Brand tasks, NFT tickets, and PPV revenue sharing all require the use of FIGHT, with a portion directly burned; as the number of cooperative events increases, the burning demand rises linearly.
# 5. Team and Investors
The FIGHT project is managed by Fight Foundation, with core contributors including Concept Labs, which holds UFC licensing and sponsorship relationships. The team focuses on the integration of Web3 and sports, with no public personal details but emphasizes community-driven development.
# 6. Roadmap
2026 Q1 – Integrate UFC Fight Pass on-chain ticketing system, with the first event being UFC 300; – Open PPV live NFT minting, supporting FIGHT pricing and secondary market trading.
2026 Q2 – Launch "Athlete Revenue Sharing" smart contract, with ticket revenue split in real-time to athlete wallets; – Collaborate with ONE Championship for Southeast Asia prediction markets, supporting FP point participation.
2026 Q3 – Release Partner Burn Gateway 2.0, allowing brands to target accurately by region + level; – Open-source mobile SDK, allowing third-party fighting apps to integrate Fight.ID.
2026 Q4 – Aim to burn 50 million FIGHT, with 500,000 on-chain active users; – Transition to community governance, with core parameters (burning coefficient, FP weight) determined by staker votes.
# 7. Risks and Opportunities
Risks include: a high initial circulation (20.5%) and multi-stage airdrops may lead to selling pressure; while team and investor lock-ups align incentives, market volatility is high, relying on UFC licensing renewals (until 2028); the emerging Web3 sports market faces regulatory uncertainties and competition; public sale refunds, while showing integrity, may impact early financing reliance on the community, affecting expansion; tokenomics risks such as low partner adoption rates leading to revenue flywheel failure, and overall market headwinds.
Opportunities include: UFC licensing provides a unique distribution advantage, reaching 70 million viewers; community allocation of 57% encourages participation and drives user growth; the revenue model is sustainable through event-driven mechanisms; exchange expansions (such as Coinbase listing roadmap) enhance liquidity; DAO governance and staking mechanisms attract long-term holders; collaboration with Web3 partners enhances ecosystem innovation.
# 8. Conclusion
FIGHT combines "non-transferable points + burnable tokens" in a dual-track design, bridging the massive traffic of Web2 combat events with the precise incentives of Web3. The official partnership with UFC and the burning mechanism provide a real and quantifiable demand side; as the number of events, brand tasks, and PPV tickets increase, the burning volume of FIGHT correlates positively with on-chain activity. The project explores on-chain identity and prediction markets using UFC licensing, demonstrating strong financing and user base, but must address market and adoption challenges. Overall, it represents a licensed attempt in the sports blockchain field.
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