Dopamine can be secreted in as little as 0.2 seconds.

This is why vibe coding is so popular in the crypto space today.

For a long time, the market environment has not been good, and I lost interest in new things, such as some "gadgets" created by vibe coding, and even the "Life K-Line" that became popular on CCTV did not change my disappointed view on industry innovation.

In my original understanding, the things vibe coding produces now can only be at the level of the "Emperor's Growth Plan" made by Flounder Studio, and have little to do with "serious work." They create excitement, not accumulation; emotions, not value. I would rather believe what those who will still influence the world twenty years after their death say, and I would rather invest my time in products that may still be great in twenty years, rather than these noises that seem likely to be drowned out by the next wave of trends.

Until today, under the popular science of Crypto Vulture Teacher and the almost forceful recommendations from colleagues, I played the Rug Pull Simulator (Token Issuance Simulator), the meme escape game Rug Pull Simulator from GMGN's boss Haze Chicken (coincidentally sharing the same name as the previous game), and Tykoo Muscle Guy's guess FDV game Vesting Victim, a series of vibe coding products in just a few hours.

It was exhilarating.

How to describe this feeling of pleasure? It's like you’ve been watching long videos on Bilibili, and suddenly you scroll through Douyin for the first time; or like you’re used to a slow-burning relationship, and suddenly experience a fast-food romance; or like someone who has been oppressed by life for a long time, finally tasting the high that comes from drugs.

For example, in the token issuance simulator, you start with a perspective that is "not exactly moral" from the project party, with a not-so-large amount of startup capital, and the product is still at the PPT stage. You decide what to do next, how to manipulate your users and community.

A small operation cycle is one month, and you can only do two things, so resources are limited. You can invest the limited resources and money into product development, narrative communication, community operation, etc., but the game won’t tell you which path is correct. Thus, uncertain events pop up: sometimes financing goes smoothly, sometimes regulators are watching you, sometimes the community suddenly goes out of control, and sometimes security risks begin to emerge.

Screenshot of the Token Issuance Simulator game

The pleasure comes from here.

This pleasure does not come from ultimately winning A9 or A10, but from the continuous, instant feedback that keeps coming, making it impossible to stop.

Another example is Chicken Brother's Rug Pull Simulator, which is a testing ground for trading memecoins, a fast-paced game from GMGN, where the pleasure lies in the rhythm of "escaping the peak." Buy low-priced coins, consume marketing points to pump the price. If it rises too fast, you fear being rug-pulled; if it rises too slowly, you feel anxious. Successfully escaping the peak, profits are immediately credited, and you feel like you truly grasp the market's rhythm; if you fail, you can immediately try again.

Dopamine can be secreted in 0.2 seconds, faster than the feedback speed of real trading.

Then there’s Vesting Victim, which, although it doesn’t have high-frequency clicks or the intuitive stimulation of price curves, plays on your intuition about valuation. By assessing a project's TVL, user count, and financing situation, you judge the FDV, input a number, and the system tells you the deviation the next second. This "second-level validation" makes it impossible to stop. You unconsciously want to play again, thinking this time you will guess more accurately, as your nervous system directly receives reward signals.

Left: Escape the Peak Game Rug Pull Simulator; Right: Guess FDV Game Vesting Victim

This is also the most exhilarating aspect of vibe coding. It doesn’t require grand narratives, long-term investment, or rely on any future promises. Copilot, Cursor, and AI templates compress the time it takes to turn "an idea into a playable demo." No one expects today’s vibe coding to create great projects; as long as it’s "fun today," that’s enough.

We only need to make choices in the present, receive immediate feedback, and experience the pleasure of actions directly mapping to our nerves. This pleasure is more direct, real, and easier to spread virally on social media than any complex economic model, long-term strategy, or predictions on a whiteboard.

The essence of vibe coding is to instantaneously monetize attention in a market where no one believes in long-term narratives anymore, with the lowest delivery costs.

This is, in a sense, the industrialization of dopamine: small doses, quick feedback, low addiction, high repurchase; a form that is more brutal to project parties and more honest to users; and a natural product of today’s market environment.

So when this era arrives, don’t resist it, and don’t engage in lofty discussions about profound knowledge and morality. Let’s indulge in these fast-food toys together, enjoy the pleasure of instant feedback, and relish the dopamine.

Even if it may be destined not to be great.

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