Why is Musk willing to pay a million dollars for a "tweet"? The ultimate deduction on the value of creators in the AI era.

CN
3 hours ago

Written by: Haotian

If you, like me, feel helpless about the current market's anxiety rhetoric of "AI will replace creators," please believe me, this is not just a debate about tools, but a misalignment of cognitive dimensions. The vast majority of people fundamentally misunderstand the relationship between "creation" and "AI."

They are still arguing about how much "AI content" is in an article to determine whether it is garbage, completely ignoring the dramatic shift in underlying logic—we are experiencing a great migration from "human consciousness" to "silicon-based carriers."

If you are one of those who "fear AI," I mean no offense. But I must point out that this conservative psychological barrier is causing you to miss the greatest dividends of this era.

Recently, Musk has shown an almost frenzied incentive for creators on the X platform, with even cases of single pieces of content earning millions of dollars. Why? Is it because there's too much money to spend? Or is it simply to boost daily activity?

If you only see this layer, then you are being too superficial.

Whether you are still a classical type who types on a keyboard or a vanguard who has mastered LLMs, I hope you bookmark this article and take a few minutes to think deeply about it. This is not just about writing; it is about your ultimate value as a "person" in this algorithm-dominated future.

This will be a deep demystification of the underlying logic of the content industry.

Admit it, what you reject is not AI, but the fear of your own mediocrity

In this market, people often fall into a binary opposition fallacy: either "purely manual" craftsmanship or "pure AI" garbage.

But this classification is untenable both commercially and logically.

First, we must clarify a core axiom: excellent content never asks about its origin.

When a deep long article touches your soul, or a brilliant analysis hits a pain point, do you care whether it was typed out word by word by the author or polished by Notion AI? You don’t. What matters to you is the information density, emotional resonance, and cognitive increment.

In my view, creators using AI for creation is essentially just a "productivity enhancement." This is no different from the transition from handwriting to typing, or from going to the library for research to using Google for searches.

Those who cling to the "purely manual" bottom line and derive a sense of superiority from it are often masking their inner panic. They subconsciously know that if the "hard labor" halo is stripped away, the content they produce may not withstand scrutiny in terms of intellectual depth.

If your thoughts are sharp enough, AI will only be your exoskeleton armor, freeing you from the tedious pile of words to construct a grander narrative; if your thoughts are inherently barren, AI will indeed replace you, because it can generate a thousand sentences of mediocre nonsense in just a second.

Whether AI writes it or not is unimportant; what matters is whether there is a "person" behind it thinking.

The Essence of Creators: The Greatest "Data Labelers" in the AI Era

If the first point was merely about the iteration of tools, then this point touches on the crux of AI evolution.

Let’s redefine the ecological niche of "creators" in the AI era.

Many people think creators are competitors to AI, but that’s wrong. Creators are the highest-level "data labelers" in the AI evolution chain, engineers injecting soul into rough data.

Imagine how LLMs (large language models) work. They can learn all academic papers, witty novels, and hardcore code in human history within seconds. But to AI, these are just a pile of cold, probabilistic token combinations.

AI understands grammar but does not understand the feeling of "heartbreak"; AI understands logic but does not comprehend the resolve of "going all in."

At this moment, creators emerge. When you take the scattered materials generated by AI and cut, reorganize, and polish them through your aesthetics, values, and experiences, ultimately forming a fleshed-out article, you are actually doing something extremely great:

You are injecting "soul consciousness" of carbon-based civilization into silicon-based data.

This behavior is essentially a form of advanced data labeling. Every modification you make, every sentence adjustment for rhythm, every viewpoint you add for logical coherence, tells AI: "Hey, this is the expression that humans truly like; this is thinking that has 'humanity.'"

Musk is desperately incentivizing creators because he knows better than anyone that the real-time, vibrant, emotionally charged content on the X platform (Twitter) is the most valuable "human consciousness sample" for training Grok and future higher-level AIs.

The Law of Entropy: AI's Thirst and the Curse of Synthetic Data

This leads to a deeper commercial and technical paradox, which is also why "humans" remain irreplaceable in the future.

Current AI large models have fallen into a deep state of "data thirst."

High-quality public data on the internet is nearly consumed. If humans stop creating or creators leave in large numbers, what will AI feed on next?

It can only consume the data it produces itself.

This is akin to inbreeding. If AI relies solely on self-synthesized data to sustain itself, the model's capabilities will not only fail to improve but will also suffer from "model collapse" due to the continuous accumulation of errors. It’s like making a copy of a copy a thousand times, ultimately resulting in nothing but a blurry black-and-white noise.

This is clearly not the optimal solution and is even a fast track to a technological dead end.

Therefore, the more AI spreads and becomes powerful, the more urgent its demand for "original" and "native" human data becomes.

It needs creators to emerge, needs people to experience real pain, to feel real joy, and then transform these life experiences that AI cannot simulate into text, video, and audio. These data, containing human "randomness," "creativity," and "emotional tension," are the only antidote to resist the entropy increase of AI systems.

Final Outlook: Evolving from "Creators" to "World Builders"

So, returning to the initial question. Why should we not only embrace AI but do so greedily?

Because the rules of the game have changed.

In the old era, your ceiling depended on your typing speed and physical stamina; in the AI era, your ceiling only depends on your imagination and judgment.

The top creators of the future will no longer be mere "word workers." They will evolve into "world builders."

  • Your thoughts are the blueprint.
  • AI is your construction team.
  • And your work is the independent kingdom you build.

Stop getting hung up on how much "AI flavor" is in the content; that is just the process. Think about how to use AI to amplify the density of your thoughts, think about how to leave your vibrant sample as a unique individual in this algorithm-woven network.

After all, in the torrent of silicon-based life, the most precious offering we can provide is that little spark of "humanity" that cannot be predicted by algorithms.

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