There are no vested interests in this project, nor have I participated in any collaborations related to it, and I have not been in any relevant discussion groups. As an "outsider," I would like to share my thoughts.

From the leaked segments today, this is the essence of the conflict between the project party and KOLs. Regardless of whether the project party spends money, allocates quotas to KOLs, or gives away tokens, the essence is that they hope to gain more attention through the voice of KOLs, and the most fundamental form of attention is buying coins, whether this essence is implicit or explicit.

On public platforms, there are KOLs specifically for calling trades and content creators, but most project parties do not know how to differentiate them, so they assume all KOLs can bring volume, call trades, sell coins, promote, and are all on the "same boat."

More sophisticated projects generally have phased divisions for their promotions. For example, in the early stages of a project when more exposure is needed, content creators often write introductions to let the market know that such a project exists and give a general idea of what the project is about. This period is more about brand exposure and may not bring in many people, but it can create a sense of familiarity for many participants in future promotional activities.

Then, when attention is needed, it is often done through rewards or activities. At this time, more users need to be brought into the project party's activities, gaining user attention through the stimulation of "rewards." These rewards could also be staking; if the goal is to boost TVL, community KOLs are likely to be much more effective than chaotic exposure on Twitter.

Next, during the token listing phase, there is often a need for more topics, more interaction, better data, and more outstanding spokespersons. At this time, the content released by KOLs should focus on boosting user confidence, ensuring that users have a sufficient understanding and confidence in the token economy or the operating team.

After the token listing, it is indeed crucial to want to increase buying pressure through KOL promotion, but if the previous steps were not taken and there was no close collaboration with KOLs or content creators, how many KOLs would dare to call trades without regard for their reputation? Most KOLs also cherish their reputation and are unlikely to call trades without understanding the truth, as the backlash will ultimately return to these callers.

I often tell my friends that KOLs are at the bottom of the cryptocurrency field; they are all just as much "chives" and "ants," merely slightly larger ants. They do the dirtiest and hardest work, often for the least amount of money. Once the project party encounters problems, KOLs who previously promoted the project will be called out and criticized, and that's a mild response; there have been instances where people have even reported them to the police.

The project party cuts the chives, and market makers cooperate, sharing the profits, while the KOLs calling trades neither receive money nor avoid risks. Some say these KOLs remain anonymous, making it hard to pinpoint them even when reported or criticized, but that's not the case. As long as there are traces online, it is not complicated to locate them, especially for KOLs, as traces are inevitable.

Therefore, most KOLs are unlikely to call trades right away. This time, the project party was clearly overconfident, thinking that hiring KOLs would ensure they would seriously call trades. Today's users are not fools; they can distinguish between self-research and analysis or advertising, and whether a project has momentum. Unless KOLs are working with market makers, relying solely on KOLs to call trades is nearly impossible to reap such benefits.

This is also why I have always said that good projects should grow alongside content creators and KOLs, requiring time for adjustment and understanding, rather than thinking that spending money on an advertisement before a token listing will bring trading volume.

Let’s encourage each other.

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