There's no single blueprint for the crypto superapp.

Binance is the Monolithic Maximalist, compressing trading, payments, earn, wallet, and institutional services into one container.

Kraken took the opposite approach by unbundling the interface while rebundling the infrastructure underneath.

Inky handles memecoin discovery, Krak handles payments and remittances, and Pro serves traders. There are different apps suited for different users.

The East is comfortable with operating system apps where the friction of switching is higher than navigating a complex menu.

The West prizes UX minimalism where a cluttered UI causes more churn than downloading a second app.

The superapp race isn't about who adds the most features. It's about who builds the right container for their userbase.

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