Author: Kyle
On December 8, the number of registered users on Binance's official website officially surpassed 300 million. "USERS TRUST US," Binance confidently declared in prominent black and white text beneath the continuously increasing number.
300 million users means that globally, there is 1 Binance user for every 30 people. This milestone once again confirms the bold statement of Binance's co-CEO He Yi: "We are not starting a business; we are making history."
Since its inception in 2017, starting with less than 10 tokens and supporting only 2 service languages, Binance has grown over more than 8 years into a one-stop "super platform" for crypto finance serving users in over 180 countries/regions, with user growth far exceeding that of traditional internet giants like Amazon and PayPal.
To more accurately summarize today's Binance, the world's largest cryptocurrency trading platform is no longer just a trading venue. Thanks to a comprehensive product system and the inherent efficiency of crypto assets, Binance has built a digital financial ecosystem that meets the diverse needs of different levels of users, from investors to practical users, and has promoted it worldwide with astonishing execution, especially in corners of the world where the demand for modern finance is most urgent.
Among the hundreds of millions of migrant workers globally, Binance is an important tool for efficient and low-cost cross-border remittances; in countries like Argentina and Turkey, Binance has become a "digital refuge" for locals fighting against inflation; in rural areas of Kenya or Nigeria, residents far from the banking system are first encountering modern financial services through Binance; in some regions of Southeast Asia with low credit card penetration and inadequate electronic payment infrastructure, products like Binance Pay provide convenient daily payment solutions.
Behind the number "300 million" lies not just a monotonous group of "investors," but a vibrant group of individuals scattered around the world, using Binance's advanced and accessible crypto finance to gain a new way of life. Like great products that have transformed people's life experiences, such as Amazon and Uber, the 8-year-old Binance is uncovering the deep power of crypto assets to drive financial inclusivity.
1 in 30 People Globally is a Binance User
The milestone of Binance reaching 300 million registered users is not just a commercial figure but a symbol of an era. Based on the United Nations' prediction of a global population of about 8.2 billion, there is one Binance user for every 30 people. This penetration rate indicates that crypto finance has quietly integrated into the daily lives of hundreds of millions of people worldwide.
Since its launch in July 2017, Binance has joined the 300 million user club in just over 8 years. Looking back at the previous generation of technology and financial giants, the payment giant PayPal took 19 years from its establishment to reach 300 million users; the e-commerce empire Amazon took over 20 years to achieve the same goal.
Binance's speed in reaching 300 million users is faster than that of Amazon and PayPal.
Notably, most companies with over 300 million users are Web2 giants connecting people to people or people to information. Binance has become the first "native Web3" application to enter this club primarily through crypto assets and blockchain technology.
In the field of cryptocurrency exchanges, Binance remains at the forefront. According to the cryptocurrency exchange report for the second quarter of 2025 released by Token Insight, Binance ranks first in both spot and derivatives market share, accounting for 35.39%, more than double that of the second place.
As the user count surpasses 300 million, Binance continues to solidify its leading position within the crypto industry. Estimates from CoinGecko and Singapore's payment company Triple-A suggest that the total number of cryptocurrency trading users globally is expected to be between 550 million and 600 million. This means that Binance's user base alone exceeds the total number of users from all other centralized exchanges combined. In other words, 1 in every 2 crypto users globally is using Binance.
Binance's historic breakthrough is also the "iPhone moment" for the entire crypto industry. The choice of 300 million users from over 180 countries and regions not only recognizes a platform but also fully confirms the enormous potential of crypto finance, proving that cryptocurrencies and related financial services are no longer marginal "geek toys" or speculative tools, but a new category of financial assets and infrastructure with solid demand that can attract global-scale user participation.
Five Engines Driving "Binance Speed"
From the growth curve of Binance users, its user growth has been accelerating over the past 8 years. It took about 5 years to reach the first "100 million," 26 months for the second "100 million," and only 17 months for the third "100 million." Binance's growth trajectory resembles a "growth flywheel" that spins faster and faster, driven by five main engines.
The first engine is Binance as a "super product platform," which has gradually evolved from a single-function "trading venue" to a one-stop "digital financial lifestyle gateway."
Looking at the Binance ecosystem, it includes not only spot and derivatives trading but also multi-national fiat C2C entry, lending, wealth management, Binance Pay, BNB Chain, Web3 wallet, crypto academy, LaunchPool, and other products. These product lines form a complete service chain around crypto assets.
Global users can use over 130 fiat currencies to exchange for crypto assets through Binance's C2C entry, engage in spot and derivatives trading, or use Binance Earn for stable wealth management, or complete daily payments or merchant settlements through Binance Pay. With Web3 wallets and BNB Chain, users can explore the on-chain ecosystem with low barriers. This "one-stop" experience meets the diverse needs of crypto users, significantly enhancing user stickiness and asset retention. According to Binance's official website, its customer fund retention exceeds $163.7 billion, ranking first in the industry.
The second engine stems from the innovative economic model centered around BNB established at Binance's inception.
As the platform token, BNB deeply binds Binance's development with user interests. Users can enjoy discounts on trading fees by using BNB, creating a rigid demand. More importantly, Binance regularly uses profits to buy back and burn BNB, and this deflationary mechanism directly creates value for all holders, making users spontaneously become "shareholders" and "promoters" of the platform. Additionally, BNB serves as the fuel (Gas) for the BNB Chain ecosystem, extending its value support from exchange operations to a vast on-chain application ecosystem. This design ensures that BNB holders share a common fate with Binance and BNB Chain. As Binance grows, BNB has risen from single digits to a peak of over a thousand dollars, providing substantial returns for the platform's loyal users.
The third engine is Binance's strategic approach to global operations, adhering to a borderless positioning and deep local penetration.
Since its inception in 2017, supporting only two service languages, Binance has now expanded its supported languages to over 40 and provides 24/7 customer service. However, its globalization is not merely about language translation but about "global exploration and local action."
Among all business entities, Binance is particularly unique as it has no established headquarters. Perhaps because it lacks a headquarters, it means that various locations around the world can become focal points for business development. Over the years, Binance has precisely entered multiple high-growth markets within the framework of legal regulations. In Turkey, it integrated the most popular local payment methods; in Brazil, it connected to the instant payment system Pix; in Africa, it partnered with telecom operators to launch zero-fee transfers. These initiatives directly address financial pain points in various regions, such as high inflation, high cross-border remittance costs, and lack of banking services, allowing it to rapidly accumulate users.
The diversified market layout leads to a highly dispersed user base, not relying on a single national market. This strategy effectively avoids regional policy risks, ensuring a continuous source of growth.
The fourth engine is Binance's ability to continuously innovate products, consistently benefiting users and creating growth hotspots.
Whether it is this year's Alpha airdrop, TGE, or previous models like LaunchPool, Megadrop, and Launchpad, Binance continuously innovates mechanisms to actively transfer industry dividends and platform benefits to users, creating a strong user acquisition effect.
On one hand, through TGE subscriptions, Launchpad, and other platforms, ordinary users can participate in early investments in quality projects in a fair manner, creating a significant wealth effect, with each popular project launch being a large-scale user growth event.
On the other hand, Launchpool and Megadrop support users in staking assets to receive free token airdrops for new projects. This "zero-cost" mechanism has a strong appeal to new users, effectively stimulating their participation.
The fifth engine is Binance's long-accumulated reputation advantage and leading brand influence.
In the cryptocurrency industry filled with uncertainties, reputation is the most valuable asset. Binance has long maintained its position as the industry leader, making it the default choice for many new users entering the crypto world. This brand trust reveals immense value at critical moments; for example, during the FTX exchange crisis in 2022, Binance was seen as a safer "safe haven," leading to a significant increase in net inflow of funds.
In terms of compliance construction, Binance collaborates with global regulatory agencies and has obtained compliance licenses in multiple countries. Especially after settling with the U.S. Department of Justice for a $4.3 billion fine in 2023, the platform has elevated its compliance efforts to a historic level. Compliant operations have attracted a broader range of mainstream users and institutional clients.
With a one-stop "super product" as the foundation, the BNB win-win model as the adhesive, global operational expansion, innovation as a continuous booster, and brand reputation providing security and assurance, these five engines work in synergy to form a powerful driving system, allowing Binance's "growth flywheel" to operate at high speed.
Beyond Trading: The Warmth of Digital Finance
When 300 million people flock to Binance, what are they doing? Are there really that many people trading cryptocurrencies? Just as Binance is not just an exchange, it has countless functions in the eyes of different groups.
Combining information from third-party analysis agencies and platform executives, over 40% of Binance's users come from developing countries and regions, including Southeast Asia (Vietnam, India, Philippines), Latin America (Argentina, Brazil, Mexico), and Africa (Nigeria, South Africa, Kenya). In these regions, Binance exists not only as an investment tool but also as an efficient and low-threshold financial tool.
For the hundreds of millions of migrant workers globally, Binance can be the primary choice for cross-border remittances.
In the past, a Filipino worker doing domestic service in Dubai would pay about $25 in fees to send $300 to her family in Manila through traditional banks, with the money arriving three days later. However, through Binance, she can easily convert her fiat income into USDT and send it to her family's Binance account with zero fees. Once received, her family can convert the USDT into Philippine pesos and withdraw it to a local bank account or e-wallet.
The entire process takes only a few minutes and incurs very low costs. According to the World Bank, the average fee for traditional cross-border remittances is 6.5%, while this method can significantly save costs, allowing for a tangible increase in living expenses for families.
In countries where fiat currency values are plummeting, Binance can also serve as a "digital refuge" for ordinary people to protect their savings.
In high-inflation countries like Argentina and Turkey, annual inflation rates often reach 30% to 100%. This means that a typical worker's salary deposited in a bank could lose one-tenth of its purchasing power by the next month. With Binance, they can convert their monthly income into stablecoins pegged to the dollar, and when it's time to pay rent, utilities, or shop, they can convert the necessary fiat currency, safeguarding their family wealth from significant depreciation due to fiat currency devaluation.
In underdeveloped regions like Africa and Latin America, Binance acts as the first financial account for the "unbanked" population.
Data shows that approximately 1.7 billion adults globally still lack bank accounts, but most of them own smartphones. Binance provides them with an entry point to financial services.
You can imagine a market in Nairobi, Kenya, where a small vendor named Kipling lacks a fixed business address and stable income proof, making it impossible to meet traditional bank account opening requirements. However, with just a smartphone and internet connection, he can register for a Binance account and receive payments in cryptocurrency from clients in other cities or even abroad. He can also invest small amounts of idle funds through Binance Earn to earn modest returns.
Binance has significantly lowered the barriers to accessing financial services. This enables individuals like Kipling, who have been excluded from the traditional financial system, to safely save money, receive payments, and make transactions for the first time.
In regions with low credit card penetration and inadequate traditional payment infrastructure, Binance supports small transactions and provides flexibility.
A freelancer in Vietnam offers design services to overseas clients through online platforms, but each project pays only a few dozen dollars. Using channels like PayPal incurs high fees, and withdrawals are inconvenient. Through Binance, he can request clients to pay in USDT, receiving these small payments at almost no cost and flexibly holding, using, or converting them. Additionally, he can use products like Binance Pay for daily spending without needing to withdraw funds.
These vivid examples illustrate the functions and responsibilities that Binance presents beyond its "exchange" attributes. After more than 8 years of development, it has provided a set of global, low-cost, permissionless digital financial tools to millions of ordinary people.
Whether it’s workers in the Philippines, employees in Argentina, or vendors in Kenya, they use Binance not for speculation but to address real and urgent survival and development issues such as cross-border remittances, wealth preservation, and access to basic financial services. Perhaps this is the fundamental reason why a significant proportion of its 300 million users come from developing countries—here, cryptocurrencies demonstrate a humanitarian warmth that transcends speculation.
Through a super application, Binance simultaneously meets the diverse needs of different levels of users, from investors to practical users, especially in corners where traditional finance has failed, creating a new, inclusive digital financial infrastructure. This construction approach leads Binance and the future of crypto finance toward broader soil, and its fourth "100 million" users may arrive even faster.
(Disclaimer: Readers are advised to strictly comply with the laws and regulations of their location; this article does not constitute any investment advice.)
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