The Winter of Binance Alpha, Cycles, and the Next Wave of Opportunities

The number of active users on Binance Alpha has fallen below 150,000 for the first time.

Studios are exiting en masse, and there is a continuous wave of resignations among workers. A unified narrative has even emerged within the community: "Alpha is dead."

But is it really the case?

Is it the End? Just a Cycle, Not the Finale

In recent days, Alpha has indeed been permeated by a sense of "receding tide":

The early profit window has closed
The cost of scoring has increased
The profit structure has been squeezed dry by studios
The ecosystem has entered a cooling period
 
But this is not death; it is the arrival of a new cycle of opportunities.

In both on-chain and centralized narratives, making money often comes from three stages:

Early dividends → Expansion period → Overcapacity → Elimination of weak players → Birth of the next cycle.

Alpha is merely at the third stage.

Looking Back at Alpha's Rise: It Wasn't Luck, but Binance's Strategic Layout

Many have forgotten that Alpha's "first wave of wealth code" actually came from Megadrop.

During that time, to secure more airdrops on the debut project BB:

ROI was extraordinarily high
Retail investors enjoyed the "spillover" of benefits from centralized giants for the first time
Megadrop solidified the narrative of BNB
At the same time, it filled the gap left by the decline in Launchpad revenues
 
But studios took everything, and after risk control upgrades, Megadrop gradually exited.

Next, Binance continued to showcase its skills:

3 BNB wallet staking tasks, directly educating users on-chain.
However, what truly determined Alpha's fate was Binance's decisive move:

Changing "staking mining" to "real trading volume," forcibly broadening the Meme track.

This is the brilliance of Alpha—not relying on subsidies to pile up data, but using profits to drive users from 0→1 on-chain.

Today's Low Point is the Eve of the Next Opportunity

A decline in profits does not signify failure.

On the contrary, it means: the bubble has been squeezed out
Studios are withdrawing
Costs are returning to reasonable levels
Activity is more genuine
Market behavior is healthier
 
This is precisely the environment for nurturing the next wave of Alpha.

Whether it was the glory of September or the recent cooling, the core remains unchanged:

Binance needs a continuous growth engine, and Alpha is that engine.

This is also why:

On December 9, Alpha will become the first platform to launch Midnight (NIGHT).
This is not a coincidence, but a signal.

What to Do in the Future? The Surviving Ones Will Reap the Next Batch of Benefits

At this current juncture, what you need to do is not to anxiously exit, but to:

Wait like a "sniper," rather than blindly scoring like a "farmer."

Do not go all in
Do not frantically create accounts
Do not be misled by short-term profits
Do not give up the platform with the largest traffic (Binance is still the only CEX with a global traffic entry)
 
The truly profitable cycles have never been achieved through mere diligence, but through judgment, patience, and the chips you keep on the table.

The past gold mines have been exhausted. The next wave of gold mines will certainly appear when everyone thinks it has ended. So don’t rush to leave.

The tide recedes not to turn off the lights, but to let you change seats.

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